• Maximize Your Business Growth Potential with Strategic Personal Branding
    Mar 3 2025
    How should thought leadership content be tailored to stand out and solve real problems?
    Peter Winick, the founder and CEO of Thought Leadership Leverage, is a seasoned expert in guiding individuals and organizations to expand their influence through well-crafted thought leadership platforms. With over two decades of experience, Winick emphasizes the necessity of tailoring these platforms to various settings, whether it be personalized one-on-one interactions or broader broadcast environments, to effectively build brand distinction and avoid commoditization. He advocates for a strategic approach that focuses on leveraging thought leadership in sales and networking to achieve specific business outcomes, rather than relying on superficial metrics. By collaborating with notable figures like Keith Ferrazzi and guiding top CEOs and academics, Winick has consistently demonstrated that substantive and strategic thought leadership can significantly elevate visibility and impact in competitive markets.

    Key Takeaways:
    -Develop a strategic business model to leverage and scale ideas.

    -Differentiate between creating products based on expertise and using thought leadership to build a brand.

    -Address the audience's pain points and deliver value to stand out.

    -Connect thought leadership content to client pain points with high specificity.

    -Incorporate thought leadership in strategic one-on-one conversations for business results.

    -Thought leadership goes beyond appearances and requires valuable content and insights.

    -Personal branding is about institutionalizing content in the business world and achieving specific outcomes.

    More from Peter Winick Peter Winick is the founder and CEO of Thought Leadership Leverage, a company dedicated to helping thought leaders, authors, consultants, and speakers monetize and scale their content and products. With over 20 years of experience in the field, Peter has collaborated with a diverse clientele including New York Times bestselling business authors, Speakers' Hall of Fame members, and executives from both public and private companies. His expertise in strategy, marketing, and customer experience enables him to design growth-oriented thought leadership platforms that create lasting impact and value.

    A passionate entrepreneur and relationship builder, Peter leads business development initiatives that transform innovative ideas into practical solutions for business leaders and executives. Since founding Thought Leadership Leverage in 2008, he has established himself as an industry authority, hosting the Leveraging Thought Leadership podcast where he interviews leading experts and shares best practices with his audience. Prior to his current role, Peter served as Managing Director at Ferrazzi Greenlight and held leadership positions at Rogen International and Axxess Business Centers. He holds a BA in Economics from Hofstra University.

    Website: https://thoughtleadershipleverage.com/ LinkedIn: https://www.linkedin.com/in/peterwinick/ If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com You can also reach Jim by email: Jim@TheCEOProject.com LinkedIn: @theceoproject Instagram: @the_ceoproject Twitter/X: @the_CEO_Project Facebook: @IncCEOproject
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    30 mins
  • Unlock Growth Potential by Streamlining Your Merger and Acquisition Processes
    Feb 24 2025

    What is the significance of identifying synergies in Mergers & Acquisitions?

    In this episode, Jim is joined by Sharon McGuire for an insightful discussion on corporate acquisitions. Drawing from their combined experience, they explore how successful mergers require a strategic and structured approach, treating them as integral processes rather than isolated events. The conversation delves into the meticulous aspects of strategy development, target identification, and diligent execution needed to foster growth and yield substantial returns. Their discussion, enriched by McGuire's background in major industry mergers at a leading oil company, emphasizes how CEOs must proactively seek acquisition opportunities that align with corporate goals while avoiding hasty decisions that could jeopardize leadership and company future.

    Key Takeaways:

    →Acquisition is a strategic approach to augment growth rate and yield high returns.

    → CEOs need to have a clear vision and strategic direction for their acquisitions.

    → About 80% of acquisitions fail to deliver the intended results due to unrealistic financial projections.

    → Identifying synergies that justify the merger is crucial for long-term value creation.

    → Bidding strategy in mergers involves initially bidding high to clear the room and negotiating a lower price later.

    More from Sharon McGuire

    Prior to joining The CEO Project as a Member Specialist, Sharon worked for a decade for Chevron Corporation. She held positions in lubricant sales, research, alternate energy, and shareholder services. Sharon interfaces with our members at The CEO Project to support their member experience.

    LinkedIn: https://www.linkedin.com/in/sharon-mcguire-125bb595/

    If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com

    You can also reach Jim by email: Jim@TheCEOProject.com

    LinkedIn: @theceoproject

    Instagram: @the_ceoproject

    Twitter/X: @the_CEO_Project

    Facebook: @IncCEOproject

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    36 mins
  • Taking Action: The Key Steps for Executing Strategy Effectively
    Feb 17 2025

    Why should companies focus on their uniqueness and meeting customer needs instead of competing directly with industry giants?

    Philippe Bouissou, a renowned business strategist and founder of Blue Dots Partners, has dedicated his career to understanding the factors that drive business growth. With extensive experience in entrepreneurship, CEO roles, and venture capitalism, Bouissou has significantly shaped the business landscape through his consulting projects and investments. He believes that alignment is crucial for creating and sustaining business value, emphasizing that businesses must focus on growth to remain competitive, particularly by attracting top talent and meeting customer needs. Bouissou's approach, rooted in a strong analytical foundation, advocates for understanding customer pain points and uniquely positioning businesses in the market to create value and foster enduring success.

    Key Takeaways:

    → Aligning a business with its target market is crucial for growth and value creation.

    → Understanding customer pain points and aligning them with business claims is essential for success.

    → Frictionless transactions enhance customer experience and drive brand preference.

    → Businesses should focus on being unique and meeting customer needs instead of competing directly with giants.

    → Setting proper expectations for customers is crucial for satisfaction and retention

    More from Philippe Bouissou

    Dr. Philippe Bouissou is a distinguished Silicon Valley veteran with over three decades of experience as a best-selling author, TEDx speaker, growth expert, venture capitalist, CEO, and entrepreneur. As the CEO of Blue Dots Partners, LLC, a Palo Alto-based management consulting firm, he employs a universal, data-driven, and prescriptive methodology to accelerate business growth. Dr. Bouissou's career began with the founding of G2i, Inc., a Unix software company that was successfully acquired. He then served as Senior Vice President at Matra Hachette Multimedia, Inc., overseeing business development for electronic publishing within the $12 billion high-tech and diversified media conglomerate.

    At Apple, Dr. Bouissou founded and led the company's eCommerce business, scaling its revenue from zero to $350 million under Steve Jobs' leadership—a figure that surpassed $75 billion in 2023. Drawing inspiration from his tenure at Apple, he transitioned into venture capital, investing $43 million with double-digit cash-on-cash returns. Dr. Bouissou has served on 25 Boards of Directors, including three current positions, and has led over 210 management consulting projects. He is an alumnus of the prestigious École Normale Supérieure in Paris, holding a BS in Mathematics, an MS in Physics, and a Ph.D. in nonlinear physics with a focus on chaos theory.

    Website: https://bluedotspartners.com/author/admin/

    LinkedIn: https://www.linkedin.com/in/phbouissou/

    Instagram: https://www.instagram.com/phbouissou/

    If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com

    You can also reach Jim by email: Jim@TheCEOProject.com

    LinkedIn: @theceoproject

    Instagram: @the_ceoproject

    Twitter/X: @the_CEO_Project

    Facebook: @IncCEOproject

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    34 mins
  • Unveiling the Secret Success of CEO Peer Groups
    Feb 10 2025

    How do peer groups contribute to continuous improvement and shared experiences over time?

    Leo Bottary is a distinguished authority on peer advisory groups, especially in the context of enhancing the experiences and performance of CEOs. He stresses the importance of selecting peer group members based on psychographic traits such as curiosity, arrogance, and a sense of humor, along with a diversity of industries and experiences, to promote comprehensive learning and growth. Bottary also underscores the need to cluster CEOs according to the size and complexity of their companies, as these factors often dictate the challenges they encounter. His approach highlights the creation of a robust cycle of learning and achievement within these groups, focusing on trust-building and addressing root causes to drive higher performance.

    Key Takeaways:

    → Peer groups can reach new levels of success and personal growth by creating a supportive environment where members push each other to excel and hold themselves accountable.

    → Selection criteria for CEO peer groups include avoiding arrogance, emphasizing curiosity and integrity, and ensuring a good cultural fit.

    → Utilizing peer groups within organizations can enhance problem-solving, teamwork, trust, and learning opportunities for individuals and teams.

    → Peer groups serve as a powerful tool for personal and professional growth among CEOs by fostering a learning and achieving cycle based on diversity and experiences.

    → Creating effective peer groups within corporations, such as those for plant managers, is crucial to combat isolation, facilitate learning, and promote mutual support.

    More from Leo Bottary

    Leo Bottary is the founder and managing partner of Peernovation, LLC, where he leverages over a decade of research and experience to transform how organizations approach teamwork and leadership. As an award-winning author of three books, including "Peernovation: What Peer Advisory Groups Can Teach Us About Building High-Performing Teams," Bottary has delivered more than 600 programs across four continents, helping companies build stronger, more collaborative teams. His work is grounded in the belief that effective communication and peer learning are fundamental to organizational success, particularly in an era where ineffective communication costs US companies $1.2 trillion annually.

    A respected thought leader in the field of group dynamics and strategic communication, Bottary brings a unique perspective shaped by his roles as an adjunct professor at Rutgers University, Opinion Columnist for CEOWORLD Magazine, and former C-Suite Radio host. His innovative approach combines the proven success of CEO peer advisory groups with practical workplace applications, helping organizations create intentional conversations that drive clarity and performance. Throughout his career, Bottary has worked with organizations of all sizes, from startups to Fortune 500 companies, earning recognition including the Vistage Speaker Top Performer Award for three consecutive years (2020-2022). His mission is encapsulated in the philosophy that "The Power of We Begins With You," emphasizing that building high-performing teams starts with individual commitment to collaborative excellence.

    Website: https://leobottary.com/

    LinkedIn: https://www.linkedin.com/in/leobottary/

    Instagram: @leobottary

    If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com

    You can also reach Jim by email: Jim@TheCEOProject.com

    LinkedIn: @theceoproject

    Instagram: @the_ceoproject

    Twitter/X: @the_CEO_Project

    Facebook: @IncCEOproject

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    33 mins
  • Basic Litigation Insights Every CEO Must Understand
    Feb 3 2025

    Why should CEOs approach litigation as a strategic tool rather than a reactive burden?

    In this episode of The CEO Project podcast, host Jim Schleckser sits down with Mo Lovett, founder of Mo Lovett Law and a Chambers-ranked Band 1 trial lawyer. Mo brings her extensive experience handling high-stakes litigation for global corporations. The conversation dives into practical insights for CEOs on navigating legal challenges, managing risk, and leveraging litigation as a business strategy. Mo also discusses her journey from large firms with thousands of lawyers to founding her own practice, emphasizing the importance of proactive legal planning, vigilance, and team alignment to mitigate threats and capitalize on opportunities. From counterclaims that turn the tables to lessons learned from mediation and arbitration, this episode offers indispensable advice for leaders looking to strengthen their legal toolkit.

    Key Takeaways:

    → Proactive legal planning minimizes surprises and helps CEOs stay ahead of potential threats.

    → Litigation can serve as a strategic business tool when approached with the right mindset.

    → Communication training for teams at all levels reduces risks from emails and casual messaging.

    → Mediation offers an opportunity to resolve disputes while appearing ready for trial, enhancing negotiation leverage.

    → Knowing when to bring in external legal expertise, whether for strategy or trial preparation—is critical for managing costs and outcomes effectively.

    More from Mo Levett

    Mo Lovett is a distinguished first-chair trial lawyer with over 30 years of experience, having tried more than 50 jury cases with over $100 billion collectively at stake. She specializes in complex legal matters, including patent and trademark infringement, trade secret theft, entertainment litigation, and high-stakes commercial disputes. Her client roster includes some of the world's largest corporations, and her notable cases range from defending a Fortune 10 software company in a $43 billion trademark dispute to representing Lady A in their naming rights battle. She has also served as lead counsel in over 75 patent cases and represented major players in industries like banking, oil, and manufacturing.

    Before founding Mo Lovett Law, she held senior roles at prestigious global firms, including King & Spalding and Greenberg Traurig, where she was the highest-ranking woman among 2,650 lawyers worldwide. Recognized by Chambers USA, The Best Lawyers in America, and Texas Super Lawyers, Mo has earned accolades such as being named a "Top 100 Lawyer in Texas" and a "Top Mentor" by Texas Lawyer magazine. Known for her strategic brilliance and dedication to diversity, she consistently fields inclusive teams to deliver exceptional results for her clients.

    Website: https://molovettlaw.com/

    LinkedIn: @maryolgalovett

    Instagram: @maryolgalovett

    Twitter/X: @molovett

    Contact: mo@molovettlaw.com

    If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com

    You can also reach Jim by email: Jim@TheCEOProject.com

    LinkedIn: @theceoproject

    Instagram: @the_ceoproject

    Twitter/X: @the_CEO_Project

    Facebook: @IncCEOproject

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    35 mins
  • Unlocking Family Business Success: Key Strategies You Need to Know
    Jan 27 2025

    How do family businesses balance tradition, professionalism, and growth to thrive across generations?

    In this episode of The CEO Project, host Jim Schleckser is joined by Sharon McGuire, Executive Membership and Marketing Manager at The CEO Project, for a candid discussion on the complexities of running a family business. Together, they examine critical challenges such as balancing family loyalty with professionalism, navigating succession planning, and retaining top talent. Using real-world examples, Jim and Sharon explore how family businesses can align their legacy with sustainable growth and success.

    Key Takeaways:
    → Family businesses face a "professionalism curve," balancing emotional ties with objective decision-making.
    → Compensation should reflect roles and responsibilities, not familial ties, to maintain fairness and professionalism.
    → External experience can be invaluable for family members before joining the business.
    → Retaining top talent requires addressing ceilings in non-family employee growth opportunities.
    → The "Thanksgiving problem" highlights how family dynamics can interfere with sound business decisions, requiring careful navigation to balance legacy and growth.

    If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com

    You can also reach Jim by email: Jim@TheCEOProject.com

    LinkedIn: @theceoproject

    Instagram: @the_ceoproject

    Twitter/X: @the_CEO_Project

    Facebook: @IncCEOproject

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    31 mins
  • Strategies for Successful Talent Management and Seamless Succession
    Jan 13 2025
    How can effective talent management secure your organization's future success? In this episode of The CEO Project, host Jim Schleckser is joined by co-host Sharon McGuire, Executive Membership and Marketing Manager at The CEO Project, for an insightful discussion on effective talent management strategies. Together, they explore essential frameworks like the 9-box analysis to evaluate and develop team members, ensuring organizations have the right talent to thrive today and in the future. From identifying high performers to fostering career growth opportunities, Jim and Sharon share practical advice for CEOs and executive teams. They also dive into common leadership challenges, such as succession planning, retaining top talent, and addressing underperformance.

    Key Takeaways:

    → The 9-box grid helps assess team members based on performance and potential, guiding strategic talent decisions.
    → High performers thrive when given opportunities to grow, learn, and face new challenges.
    → Succession planning ensures leadership continuity by preparing team members for future roles.
    → Effective talent management includes addressing underperformance with fairness and respect.
    → Organizations must foster transparency and collaboration to align talent development with business goals.

    If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com

    You can also reach Jim by email: Jim@TheCEOProject.com

    LinkedIn: @theceoproject

    Instagram: @the_ceoproject

    Twitter/X: @the_CEO_Project

    Facebook: @IncCEOproject

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    34 mins
  • Communicating with the 86% of Your People who are Visual Learners?
    Jan 6 2025
    Why is visual communication essential for leadership and driving business success?

    In this episode of The CEO Project, Jim Schleckser speaks with Olina Glindevi, the Visual Agile Coach and author of The Visual Agile Coach Playbook. Olina shares her unique approach to integrating visual communication techniques into Agile practices to foster better engagement, communication, and value delivery within teams. Drawing on her extensive experience in IT and Agile roles such as Scrum Master and Agile Coach, Olina showcases how visual tools can help leaders and teams streamline their processes, adapt Agile frameworks to their contexts, and align organizational goals effectively. She also provides insights into the cultural and practical applications of visual techniques, ensuring they remain accessible and impactful regardless of individual artistic skill.

    Key Takeaways:

    → Visual communication clarifies and enhances Agile practices, making them more engaging and effective.
    → Using visuals helps leaders and teams identify the core of complex processes and align their strategies.
    → Practical tools like Miro and Procreate support hybrid and digital collaboration in Agile environments.
    → Simplifying communication through visuals fosters stronger alignment across diverse organizational cultures.
    → Conducting retrospectives is essential for continuous improvement and adapting Agile practices to specific needs.

    More from Olina Glindevi

    Olina Glindevi is a visual communicator, trainer, and project manager with extensive experience in leadership roles, including Agile Coach, Scrum Master, and Release Train Engineer (RTE). Driven by a passion for Agile methodologies and coaching leadership, Glindevi brings creativity, structure, and a focus on business value to every project.

    With a proven ability to inspire and motivate, Glindevi excels at bringing people together to achieve common goals. Her coaching-led approach emphasizes communication, visualization, and transparency, creating an environment where teams thrive and deliver high-quality outcomes. She has successfully supported teams and organizations at all levels, fostering alignment, collaboration, and engagement.

    Find her book Online: The Visual Agile Coach Playbook

    Website: https://thevisualagilecoach.com/

    LinkedIn: @thevisualagilecoach

    Instagram: @the_visual_agile_coach

    Contact: olinasmail@gmail.com

    If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com

    You can also reach Jim by email: Jim@TheCEOProject.com

    LinkedIn: @theceoproject

    Instagram: @the_ceoproject

    Twitter/X: @the_CEO_Project

    Facebook: @IncCEOproject

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    23 mins