What’s the secret to success? In this episode of The Inspired Business podcast, we’re boiling down the difference between people who reach their business, ministry, or financial goals and those who don’t. The answer is a lot simpler than you might think.

Highlights:

• What successful people don’t do when they’re tempted to quit
• How my friend Brian modeled the right choice in times of doubt
• Three practical solutions to prevent burnout from breaking your business
• Announcing a new addition to our coaching team

Resources mentioned in this episode:
The Funnel Club
Profit Pathway

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Thinking about running ads on Facebook and Instagram? Social media ads are still a great strategy for growing your audience and your income, but only when they’re done well. Do you know what it takes to conduct a successful ad campaign? In this episode, I’m sharing three steps to ensure your ads efforts will lead to profits, not regrets.

Highlights:

• What it really means when people tell you ads are a waste of time and money
• Why social media ads? (Even if you hate social media)
• Three assets you need before you create an ad campaign
• An opportunity to get some free ads training from an ads expert
• Encouragement to take the leap

Resources mentioned in this episode:

• The Funnel Club
• Idea to Impact: The Inspired Business Mentorship
• Register HERE for Facebook Ads in an Hour with Alana Terry {free workshop}

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and why. Plus we’ll touch on what makes a freebie valuable (for you as well as for the customer) and why giving stuff away for free is still not my favorite strategy in most situations.

Highlights:

• One thing that makes me different from other digital marketing coaches
• When to use a freebie vs. direct to sale depends on two factors: price and marketing strategy
• In general, low-ticket can skip the freebie and go direct to sale UNLESS you’re using partner marketing. And high-ticket needs a warm-up offer… which may or may not be a freebie.
• Low-ticket through ads = direct to sale
• Low-ticket through email marketing = direct to sale for your own subscribers
• Low-ticket through partner marketing = lead magnet
• Lead magnet rules for partner marketing
• High-ticket = offering a warm-up / buffer experience is wise

Resources mentioned in this episode:

• Episode 6 - Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From You

Podcast series on email marketing

• Episode 16 - How to get new email subscribers
• Episode 17 - How to communicate with your email subscribers
• Episode 18 - How to turn email subscribers into paying customers

Podcast series on partner marketing

• Episode 47 - What is partner marketing and how does it work?
• Episode 48 - Seven partner activities to grow your email list and your sales
• Episode 49 - How to find great marketing partners

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious