The Hypothesis

By: Thrive Digital
  • Summary

  • The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing

    © 2025 The Hypothesis
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Episodes
  • Answering your biggest performance marketing questions
    Feb 5 2025

    Performance marketing is constantly evolving, and we know you have questions. In this special Q&A episode, we took your questions about performance marketing, from AI’s impact to reporting best practices and answered them in this wide-spanning conversation.

    Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

    Website: https://thrivedigital.com/
    LinkedIn: https://www.linkedin.com/company/thrive-digital/
    Instagram: https://www.instagram.com/thrive_digital/
    YouTube: https://www.youtube.com/@ThriveDigitalMarketing

    Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

    Follow this week’s hosts:

    Eric: https://www.linkedin.com/in/erictsloan/
    Madeline: https://www.linkedin.com/in/madelinesilver1/
    Santana: https://www.linkedin.com/in/santana-blanchette/
    Tyler: https://www.linkedin.com/in/tyler-power-66428497/

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    47 mins
  • Founders series: lessons in resilience and marketing for early-stage startups
    Jan 15 2025

    In this episode, we dive into Kirby Winfield of Ascend VC’s entrepreneurial journey and the lessons learned from building businesses and working in venture capital. We discuss the importance of resilience, early-stage marketing, and why simple, consistent strategies can drive big results.

    Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

    Website: https://thrivedigital.com/
    LinkedIn:
    https://www.linkedin.com/company/thrive-digital/
    Instagram:
    https://www.instagram.com/thrive_digital/
    YouTube:
    https://www.youtube.com/@ThriveDigitalMarketing

    Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

    Follow this week’s hosts:

    Jonathan Becker: https://www.linkedin.com/in/jonathanbecker123/

    Kirby Winfield: https://www.linkedin.com/in/winfield/


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    31 mins
  • Is your landing page hurting ad performance?
    Dec 11 2024

    In this episode, we dive into the nuances of landing pages—what they are, what they should do, and how to avoid common pitfalls. We also discuss whether content should be gated, the balance of personalization, and why every marketer should prioritize clarity above all else.

    Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

    Website: https://thrivedigital.com/

    LinkedIn: https://www.linkedin.com/company/thrive-digital/

    Instagram: https://www.instagram.com/thrive_digital/

    YouTube: https://www.youtube.com/@ThriveDigitalMarketing

    Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

    Follow this week’s hosts:

    Eric: https://www.linkedin.com/in/erictsloan/
    Santana: https://www.linkedin.com/in/santana-blanchette/
    Tyler:
    https://www.linkedin.com/in/tyler-power-66428497/


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    38 mins

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