Randy’s entrepreneurial journey, insights on scaling a small business, and the importance of making customers the hero by addressing their deeper needs and solving bottlenecks to achieve lasting success.

Show Notes Page: https://www.thehowofbusiness.com/553-randy-shaw-scaling-your-business/

In this episode of The How of Business podcast, Henry Lopez interviews Randy Shaw, a seasoned entrepreneur and founder of BRYTESIGHT, a leading technology design consulting firm.

Randy shares his inspiring entrepreneurial journey, from his psychology and pre-med studies at Yale to professional soccer and eventually becoming a business owner. He offers valuable insights into scaling a business, building a strong team, and the importance of focusing on customer success.

Key topics include:

• Randy’s transition from corporate roles to launching BRYTESIGHT and scaling it to multiple U.S. locations and Europe.
• The importance of making your customer the hero of the story, inspired by Donald Miller's Building a StoryBrand. Randy advises, “Always make your customer the hero of the story. You're Yoda, guiding Luke Skywalker to become a Jedi and win the day.”
• Strategies for entering new markets and creating strong B2B relationships with architects, project managers, and contractors.
• Lessons on identifying bottlenecks and using them to drive operational improvements, influenced by The Goal and Critical Chain by Eliyahu Goldratt. Randy emphasizes, “There will always be a bottleneck. It's like the horizon—you never reach it. Instead, focus on moving it and optimizing as you go.”
• Advice for entrepreneurs: follow your passion, embrace the process, and balance detailed planning with action.

Randy encourages entrepreneurs to focus on the internal drivers of their customers, not just external factors like cost. He explains, “Customers buy for internal reasons like risk, achievement, or making their lives easier. If you focus on solving those deeper needs, you’ll win their trust and loyalty.”

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Growing a Veteran-owned Wagyu Beef Business, KC Cattle Company, with founder Patrick Montgomery. Patrick highlights his journey from military service to entrepreneurship and how he leveraged public relations with Megan Bennett to grow his premium brand while overcoming challenges and embracing adaptability.

Show Notes Page: https://www.thehowofbusiness.com/552-wagyu-business-patrick-montgomery/

From Army Ranger to Wagyu Entrepreneur: Patrick Montgomery’s Journey

Join host Henry Lopez as he welcomes Megan Bennett, a public relations expert from Light Years Ahead, and Patrick Montgomery, the founder and CEO of KC Cattle Company, to The How of Business podcast.

In this episode, Patrick shares his remarkable story of transitioning from his military career as an Army Ranger to launching a successful premium Wagyu beef business.

Patrick dives into the challenges he faced in starting and growing KC Cattle Company, the lessons he learned as an entrepreneur, and the skills he carried over from his military service to his business journey. He also discusses the importance of building a transparent, veteran-focused brand and how adaptability has been key to overcoming industry challenges.

Megan Bennett provides insights into how public relations helped shape KC Cattle Company’s brand story and elevate its visibility. She explains why PR is a powerful tool for small business owners and how consistent PR efforts have helped Patrick gain meaningful media exposure, stand out in a competitive market, and grow his customer base.

This episode is packed with inspiration and actionable advice for small business owners. Hear Patrick’s tips for veterans exploring entrepreneurship and Megan’s recommendations on investing in PR to build brand awareness and trust.

Don’t miss this insightful discussion about building a business with purpose, resilience, and a commitment to quality.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

From Self-Employed or Solopreneur through Serial Entrepreneur—what does it look like and what does it take, to go from running a one-person operation to managing a portfolio of successful businesses and creating a lasting legacy.

Show Notes Page: https://www.thehowofbusiness.com/551-5-stages-of-entrepreneurship/

In this episode of The How of Business, Henry Lopez guides you through the 5 Stages of Entrepreneurship, providing a high-level roadmap to help you identify where you are on your entrepreneurial journey and how to move forward. The stages include:

1. Self-Employed or Solopreneur: Running a business independently, relying on personal effort and expertise.
2. Business Owner: Transitioning from solo work to managing a small team and creating sustainable systems.
3. Entrepreneurial Stage: Scaling beyond a single business or location by leveraging market opportunities and innovation.
4. Serial Entrepreneur: Building a diversified portfolio of businesses, with multiple income streams and a focus on leadership.
5. Legacy Builder: Creating lasting impact through mentorship, investments, thought leadership, and philanthropy.

Each stage is explored with key traits, advantages, challenges, and actionable steps to help you grow and succeed. Whether you're just starting out or looking to create a lasting legacy, this episode is packed with practical advice, real-life examples, and inspiration to help you progress.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com