The Guide to LIVE Streaming

By: Ben Baldwin and Tara Stevens
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  • Summary

  • "The Guide to LIVE" is your go-to weekly gathering for discussions on live streaming, guided by individuals who truly understand the essence of the craft. Let's be honest—mention you're a live creator, and you might as well be speaking another language to most people! Hosts Tara and Ben, a dynamic duo dedicated to the art and science of live streaming, bring you a lively session each week filled with humor and insights. With a roster of expert guests, including industry insiders and seasoned live streaming professionals, the show explores the ever-evolving world of live broadcasting. Whether it's a detailed analysis of Tap Through rates and microphone tech or a broader conversation on the live streaming industry's business side, "The Guide to LIVE" promises engaging content for anyone keen on mastering live creation.
    © 2024
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Economics Leadership Social Sciences
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Episodes
  • #39 Could Brand Money Could Break LIVE Streaming?

    #39 Could Brand Money Could Break LIVE Streaming?
    Oct 18 2024
    In this conversation, Ben and Tara explore the evolving landscape of live streaming, discussing the shift from traditional mass media to individualized content and the rise of niche communities.

    They delve into the impact of brand sponsorship on LIVE content creation, the balance between viewer funding and advertising, and the future of monetization strategies in the live streaming industry.

    The discussion highlights the importance of community engagement and the unique challenges faced by creators transitioning to this new format.

    Takeaways
      • The balance between advertising and viewer funding is crucial for sustainability.
      • The future of live streaming may lean towards viewer-funded models.
      • The entertainment industry is at a crossroads, with potential for significant change.
      • Live streaming is a unique form of entertainment that allows for individualized content.
    Chapters:
    00:00The Evolution of Education 06:48The Rise of Individualized Entertainment 09:22The Impact of Live Streaming on Content Consumption 11:49Community Building in Live Streaming 14:56The Shift from Advertising to Viewer Funding 17:35The Power of Niche Content 20:12The Future of Live Streaming and Brand Partnerships 23:22The Role of Creators in Shaping Content
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    42 mins
  • #38 If it says LIVE it should be LIVE!

    #38 If it says LIVE it should be LIVE!
    Oct 15 2024

    In this conversation, Ben and Tara discuss the evolution of podcasting and live streaming, highlighting the transition from live broadcasts to studio recordings. They explore the features of Streamlabs, a cloud-based software for live streaming, and how technology has made streaming more accessible. The discussion also touches on the cultural shift towards live streaming in mainstream media, the confusion surrounding the term 'live' in streaming contexts, and the importance of defining it clearly. They conclude with a light-hearted conversation about Halloween costumes, inviting community engagement.
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    29 mins
  • #37 Guest: Professional comedy LIVE streamer @thefronk shares insider secrets

    #37 Guest: Professional comedy LIVE streamer @thefronk shares insider secrets
    Aug 22 2024
    57 mins

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