Jessica is an FNP working full time in a bustling mobile urgent care. Grappling with bouts of burnout since the onset of the COVID-19 pandemic, Jessica is desperate for a change. She now sees the true worth of her license and recognizes her talents as a provider, and is embarking on a new endeavor in the dermatology and aesthetics space.

As Jessica begins this startup journey alongside a skilled esthetician, she taps into Justin’s keen business expertise. In this episode, we delve into how an NP’s talents and practice authority can be properly utilized to develop a comprehensive service menu. We talk risk management best practices, the benefits of a PLLC, and the specific actions required to break free from the medical industrial complex.

Becky is an RN working as a nurse educator for a pharmaceutical company. While she enjoys the perks this job offers, she’s drawn to her true passion: functional medicine. After finding healing from a chronic illness through functional medicine, she has now decided to become certified as an FNP and provide care to those in need. She chats with Justin to learn how to hit the ground running after graduation and become a practice owner fast.

It’s rare that one of our guests has yet to earn their license, but this is a great opportunity for Becky to learn from the best. She can start off on the right foot, using the Elite NP model to get ahead. Becky learns that NP school is what you make of it, so it’s important to forge relationships with like-minded professionals and choose clinical rotations wisely. She walks away with everything she needs to be an NP entrepreneur, so now it’s time to get certified!

After the loss of an important partnership that took away half of her practice’s patients, FNP Jamie is on the upswing with a revamped business model. While there are factors stacked against her—including a small rural patient population and the loss of multiple employees within recent years—Jamie is learning from past mistakes and setting up a positive future. A collective 22 years in healthcare has cultivated a strong medical toolkit, and it’s time to sharpen her business skills to flourish financially.

Justin demonstrates best practices for “doing business as” multiple entities, and the most streamlined ways to integrate services (including medical weight loss and IV treatments). He stresses the importance of knowing your audience, and using digital channels in calculated ways to reach niche populations. Listen in for this inspiring story that demonstrates the perseverance of the Elite NP community, and how it’s never too late to become your best self.