Join the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio evaluates the capabilities of ChatGPT, DeepSeek, and Google’s Gemini, sharing firsthand experiences and expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.

Shifting Industry Landscape – The unexpected rise of DeepSeek and the ongoing hype around ChatGPT showcase just how quickly AI can upend existing norms. This accelerated pace is driving new opportunities for automating tasks, improving content quality, and enhancing customer experiences.

New Skills for Marketers – From prompt engineering to navigating privacy concerns, marketers need to learn new skills to harness AI effectively. The discussion offers insights on how to develop these competencies and stay relevant.

Powerful Results – The hosts experiment with DeepSeek and discover its reasoning features can rival—and sometimes mirror—ChatGPT’s output. The free version delivers impressively detailed responses, leading many to wonder if it’s using ChatGPT’s own data.

Privacy and Security Concerns – DeepSeek’s privacy policy raises eyebrows by potentially collecting user data ranging from cookies to keystroke patterns. If you’re considering adoption, you’ll want to weigh these risks and possibly opt for local, walled installations.

Advanced Prompting – ChatGPT’s newest models feature improved reasoning. Tapping into its hidden “chain-of-thought” can offer deeper insight into how it arrives at answers, giving marketers a roadmap for refining prompts.

Consistency and Reliability – Despite stiffer competition, ChatGPT still shines for its stable output and diverse applications—particularly if you have a paid plan offering the latest features.

Early Glitches – While Gemini promises powerful integration with Google’s ecosystem, the hosts encounter errors and incomplete results. Patience and continued experimentation may be needed before Gemini becomes a serious rival.

Sparking Possibilities – Despite current shortcomings, Gemini’s potential—especially with deep research modes and integrated document workflows—could make it a strong contender once refined.

Enhancing Content Strategy – AI tools can generate everything from quick outlines to fully fleshed-out articles. However, the team stresses that human oversight is crucial to avoid misinformation and to add original value.

Recruitment & Resume Screening – Discover how some applicants now rely on AI to craft uniform CVs and cover letters, creating challenges for hiring managers—and opportunities to innovate in the screening process.

Workflow Integration – Explore advanced techniques like building custom GPTs, leveraging keywords-everywhere extensions, and experimenting with local AI instances for improved data security.

Tune in now to stay on top of rapidly evolving AI trends. Whether you’re worried about privacy policies or excited by new prompting techniques, this episode will help you navigate AI’s complex landscape and make smarter decisions for your marketing strategy.

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You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/what-is-the-best-ai-chatgpt-vs-deepseek-vs-gemini

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it’s far from obsolete, despite the rise of AI, generative search, and changing user behaviours.

The team reflect on how this debate has reappeared time and again over the years. Daniel recalls delivering “Is SEO Dead?” presentations for more than a decade. Each new development—like Google’s Search Generative Experience (SGE)—prompts marketers to wonder if SEO, as we know it, is on its last legs. The consensus? While the landscape is changing, SEO is definitely still alive.

Search Everywhere Optimisation (SEO?)
Daniel mentions a Neil Patel reference to “Search Everywhere Optimisation,” suggesting marketers need to ensure their content is discoverable across multiple platforms—search engines, social media, and beyond. While Ciaran pokes fun at the buzzword bingo, this concept points to the wider reality that people no longer rely solely on Google for answers.

Search Journey Optimisation (SJO)
Daniel also sarcastically floats another acronym—“Search Journey Optimisation”—to emphasise that effective SEO now involves guiding users throughout their journey, from discovery to conversion, across numerous touchpoints. Whether it’s a blog, social channel, or AI-driven tool like ChatGPT, the goal is consistent: be where your audience is searching.

Google’s Business Model
A student on Daniel’s MSc programme queried whether Google’s focus on generative AI answers might undermine its core income from search ads. Daniel counters that because advertising revenue is so vital, Google will simply evolve how it integrates AI responses in order to preserve those crucial ad clicks. AI is more likely to be blended with paid search than to replace it.

User Behaviour in Social and AI
From Instagram’s rise as a “second largest search engine” to ChatGPT’s quick-fire Q&A approach, people’s searching habits are increasingly diversified. Still, the principle of discoverability remains paramount: marketers must ensure their content can be found wherever potential customers are looking.

While AI-driven summaries and direct answers may reduce clicks for basic queries, the hosts point out that deeper engagement and conversions happen when people actually visit a website or platform. Organisations that offer in-depth, high-quality information will continue to attract meaningful traffic. In other words, SEO is still fundamental—just with a renewed focus on user-centric, valuable content across all relevant channels.

If you’re intrigued by the latest acronyms (SJO, SEO, SGE) or want a clearer understanding of how AI might reshape our industry, this episode is a must-listen. Join Daniel, Ciaran, and Louise as they discuss AI’s influence, Google’s motivations, and practical steps to stay competitive.

Listen now to find out why SEO keeps being declared ‘dead’—and why, in reality, it’s more vital than ever.

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You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/how-to-rank-in-chatgpt

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report.

Creative Content: Breaking Boundaries Without Breaking Your Brand

The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to your brand identity.

Proactive Engagement: Opportunities and Risks

The team discusses the growing trend of proactive engagement, where brands interact directly with creators and audiences in real time. With statistics showing that proactive engagement can drive 1.6 times more interaction, they explore how brands can add value to conversations without appearing intrusive or opportunistic. This segment is packed with insights on building meaningful connections while avoiding common engagement pitfalls.

Social Listening and Trend-Jacking: Striking the Right Balance

The hosts delve into how brands can use advanced social monitoring tools to identify trends, refine their strategies, and increase ROI. They caution against the dangers of "trend-jacking" and the race to viral content, urging marketers to focus on creating authentic, original campaigns that align with their brand values.

Generative AI: Creating Better (Not Just More) Content

With 83% of marketers using generative AI to accelerate content production, the episode highlights how AI is reshaping the industry. The hosts stress the importance of leveraging AI for quality rather than quantity, emphasising the value of thoughtful, well-crafted content over sheer volume. They also share examples of using AI tools for planning, customer analysis, and segmentation to enhance campaign effectiveness.

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You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/social-media-trends-and-trip-hazards-for-2025

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.