Do you think social media can't really be "social" because people won't care or you don't work for a sexy brand?

In this episode, John Gonzalez from the Northeast Ohio Regional Sewer District shares how his team transformed their utility's social media from basic announcements into engaging conversations that changed how people view infrastructure.

John reveals how they found their voice and explains their strategy of balancing humor, humanity, and humility in utility communications. We'll also hear stories about how they successfully joined conversations their community was already having.

Whether you work in utilities, government, or any stereotypical "unsexy" industry, this conversation offers practical insights on how to break free from corporate communications' limitations and build meaningful relationships with your audience.

On LinkedIn - John Gonzalez

Social Media Page - Northeast Ohio Regional Sewer District

We know that internal communication can impact external communication (content marketing), but can content strategies improve internal communication and company culture?

Communications expert and strategist Kristin Quiroz Bayona is here to explain how social media, video, and podcast strategies can be applied internally.

Like humanized content, she'll explain why authenticity matters more than "safe" templated messaging and how to measure the real impact of employee communications.

Plu.s, you'll learn how two-way communication, multi-channel content, and innovative ideas can build stronger company cultures.

Linkedin - Kristin Quiroz Bayona

Kristin's website - KristinQuirozBayona.com

In this episode, Marketing Communications and AI expert Dan Nestle joins us to discuss how businesses can apply everything we've learned about AI in content marketing to their 2025 strategies.

Dan shares insights on avoiding the dull content from over-relying on AI and discusses how to use it as a partner rather than a replacement.

We also talk about what Claude does better than ChatGPT and how Notebook LM can be an asset for podcast content.

Plus, we cover some of the implications of content audiences' changing attitudes and how that impacts opportunities to gain competitive advantages.

Whether you're a content creator, marketing leader, or business owner, join us for a conversation designed to help you incorporate AI into your content strategy in 2025.

Dan's website - Be Inquisitive

Social Media - Dan Nestle

Dan's Podcast - The Trending Communicator