This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel.

Find Christian Stamkoetter on Linkedin at : https://www.linkedin.com/in/christian-stammkoetter/

Find Danone on Linkedin at : https://www.linkedin.com/company/danone/

Find Danone online at : https://www.danone.com/

Here's what they discussed:

• His career beginnings in FMCG and running a start-up
• Being Impact-driven and putting people at the heard of the business
• What’s important when integrating large businesses
• The new world of hybrid working and how to lead these organizations
• His current role leading a wide, diverse geography
• Creating Global Talent Pipelines

LA fire relief : https://www.directrelief.org/ (always research before giving)

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025.

This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion. Now integrated into retail media leading to measurable in-store sales.'

LA fire relief : https://www.directrelief.org/ (always research before giving)

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile.

This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit.

Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/

Find Walmart Connect Chile on Linkedin here: https://www.linkedin.com/company/walmart-connect/

Find Walmart Connect Chile online here: https://walmartconnect.cl/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered May 5-8 at New York City. This program has been carefully designed in partnership with us at the CPGGUYS. Sri Rajagopalan has a decade plus experience of omnichannel retail and is an OG and pioneer of retail media. Partnering with the CPGGUYS for day 4 is modern merchandising programming by Thinkblue - Sri's other management consulting firm focused on the cutting edge of retail transformation anchored on the digital consumer.

Find out more or Register here : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Find Dan Hooker on Linkedin at : https://www.linkedin.com/in/hookerdaniel/

Find Cornell University on Linkedin at : https://www.linkedin.com/school/cornelljohnsonmba/

Find Cornell University education online at : https://ecornell.cornell.edu/

We discuss :

1. Who should attend?

2. Why now?

3. What's in the curriculum

4. How can you apply : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

5. What will you learn - can you apply it in your everyday work?

6. Will an attendee get an executive certification from Cornell University - YES, you can share it on Linkedin !

More on the programming will be shared over the coming months.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPGGUYS surveying brands and retailers and where we stand in the industry.

Find Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/andrew-lipsman-10b2162/
Find Media, Ads + commerce on Linkedin at : https://www.linkedin.com/company/media-ads-commerce/posts/?feedView=all
Find Media, Ads + commerce online at : https://mediaadsandcommerce.substack.com/
Find Parbinder Dhariwal on Linkedin at : https://www.linkedin.com/in/parbinderdhariwal/
Find CVS Media Exchange on Linkedin at : https://www.linkedin.com/company/cvsmediaexchange/
Find CVS Media Exchange online at : https://www.cvsmediaexchange.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.

Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/
Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodindustryassociation/
Find FMI online at : https://www.fmi.org/

Hear Mark's earlier episode with Liz Buchanan from NielsenIQ on retail media here : https://podcasts.apple.com/az/podcast/retail-media-insights-with-fmis-mark-baum-and/id1517335575?i=1000675428315

Here's what we discussed with Mark :
1. A lifetime of leadership. Take us through the years and how you got to FMI.
2. There’s few closer to the industry’s challenges than you. What are today’s challenges for retail?
3. Retail media : love it, hate it - it’s occupying mindshare. Demystify what matters here and why is it so important?
4. Let’s talk FMI - what are your pillars of strategic influence in the industry?
5. How does FMI accomplish outreach to brands and retailers? Why should brands be investing more with FMI? I believed it was the sensible thing to do.
6. With upcoming changes in government, how are you preparing to engage with all the constituents your serve?
7. How does FMI stay abreast of trends in the industry? How does your staff get trained? What trends are you following?
8. Tell us finally about all year events, education and programming you offer to your stakeholders? Who should take advantage of what?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live.

Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/
Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/
Find AMC online at : https://albertsonsmediacollective.com/

Here's what we asked her :
1. Today, Albertsons announced you in your new role. What intrigued you about both AMC and the role that you are entering?
2. You’ve spent your career working at agencies, service and social media platforms. Retail is an entirely different animal. How are you engaging with your product, client management and merchandising counterparts to ensure that you are delivering against organizational priorities?
3. How do you see measurement playing a pivotal role in accelerating the growth of retail media? What has been holding back brands from making retail media a larger part of their marketing strategy?
4. What are you hoping to bring to Albertsons Media Collective that will build upon the foundation already established around media measurement?
5. A recent update from eMarketer showed that collectively, all but the top 2 RMNs are accounting for only 15% of the retail media spend from CPG brands. How do you see that changing in the next few years? Do you see growth coming more from share change or overall vertical growth?
6. What are some of the trends occurring in our industry that you will be focused against in terms of your role at Albertsons Media Collective?

Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, and C-suite leaders are found and placed at the world's largest market cap brands.

Find Greg Welch on Linkedin at : https://www.linkedin.com/in/gwwelch/
Find Spencer Stuart on Linkedin at : https://www.linkedin.com/company/spencer-stuart/posts/?feedView=all
Find Spencer Stuart online at : https://www.spencerstuart.com/

Here's what Manish & Sri asked him :
Here's what we asked him :
1. Leadership Journey : to start off, can you share a defining moment in your career that shaped your leadership style?
2. Industry Insight : From your perspective, what qualities or traits do you see consistently in people who go on to become great leaders?
3. Mentorship and Growth : "Who has been the most influential mentor in your journey, and what key lesson did they impart to you that still influences your leadership approach today?
4. Leadership Philosophy : "How would you succinctly describe your leadership philosophy, especially considering the unique role you play in helping organizations find their future leaders?
5. Talent Identification : what specific qualities or behaviors stand out to you that indicate a person has the potential for greatness?
6. Leadership Challenges : Could you share a significant challenge you encountered during your career, and how you approached overcoming it?
7. Nurturing Leadership in Others
"How do you identify and nurture emerging leaders within an organization, especially when you're tasked with finding someone who fits both the culture and the leadership needs of a company?"
8. Future of Leadership
"Looking ahead, what qualities do you believe are going to be the most important for leaders to succeed, especially as the workplace evolves with technological advancements and changing workforce dynamics?"
9. Personal Growth and Development
"Greg, even with all your experience, how do you continue to grow and develop as a leader? What drives your personal growth?"
10. Cultural Fit
"Given the diversity of leadership styles and company cultures, how do you assess whether a leader is the right cultural fit for a specific organization?"
11. Emotional Intelligence

Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.