The Brand Edit

By: Debra K Menke
  • Summary

  • Welcome to The Brand Edit —where beauty meets brains and business gets a glow-up! ✨

    Blending decades of sales and marketing, with fresh, AI-powered strategies, Deb offers strategies for med spa owners and aesthetic entrepreneurs - helping them stand out from the 'sea of same' - and lead their market.

    From social media hacks to branding magic and the latest tech tools (hello, AI!), every episode is packed with fun, fresh insights. Whether you’re here to refresh your brand, architect your image, or just want to stay ahead in this ever-evolving digital space, BrandEdit.ai is where you’ll find the tools to make your brand glow.

    Grab a coffee, hit play, and let’s have some fun while we transform your brand from basic to brilliant. Because life's too short for boring brands!

    #TheBrandEdit
    #MedSpaMarketing #AestheticEntrepreneur #AIForBusiness #BrandStrategy #MedSpaOwners #AestheticBusiness #DigitalMarketingForSpas #BeautyBusiness
    #SocialMediaForMedSpas #AIInMarketing #SkincareBusiness #EntrepreneurLife
    #BeautyEntrepreneurs #AIForEntrepreneurs #BusinessBranding #MarketingStrategy #MedSpaIndustry #BrandingTips #TechForAesthetics #GlowUpBusiness

    © 2024 The Brand Edit
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Episodes
  • Booked Solid: Power Moves to Fill Your Books and Boost Your Bank Account
    Oct 18 2024

    Say hello! We love fan mail. 🩷

    Description: Having trouble keeping your books full? No stress—this episode of Brandedit.ai has got you covered! Deb’s dropping the ultimate playbook to help you elevate your aesthetics business, attract loyal clients, and fill your schedule with ease. If you’re ready to ditch the hustle for bookings and start owning your worth, you’re in the right place.

    Tune in as we break down everything from pricing yourself like a pro (no more undercharging!) to creating unforgettable client experiences that’ll have your customers raving and rebooking. Learn how to add value without slashing prices, master the art of a killer referral program, and run promotions that actually work. And trust us—if you’re not offering the latest in luxury skin science (hello, OxyVerve), you’re leaving money on the table.

    Deb’s dishing out all the insider tips—think irresistible retail bundles, leveraging mailing lists for new clients (yep, snail mail still works!), and how to throw a social media giveaway that’ll have your followers buzzing. This episode is packed with next-level strategies to help you stand out in a crowded market and grow your business.

    Get your notebook ready, beauty bosses—this one’s a game-changer.

    Key Takeaways:

    • Price like a pro: Stop undercharging and start owning your value.
    • Add value without cutting revenue: Upsell with complimentary services.
    • Wow-worthy client experiences: Small touches that make a big impact.
    • Referral programs that work: Turn your clients into raving fans.
    • Promotions & retail bundles: Drive revenue with smart offers.
    • Social media giveaways: Create buzz and grow your following.
    • OxyVerve: The must-have treatment to elevate your offerings.

    P.S. Don’t miss the special offer at the end and your chance to be featured as a guest expert on the next episode of Brandedit.ai. Let’s glow up your business together!

    Support the show

    Thanks for tuning in to BrandEdit.ai! Be sure to subscribe so you never miss an episode filled with fresh, fun, and AI-powered strategies to help your med spa rise above the noise. If you’re ready to refresh your brand, architect your image, or just want to chat about the latest in aesthetics, visit us at BrandEdit.ai.
    Life's too short for boring brands!

    Your FREE GUIDE to Leveling Up Your Marketing with ChatGPT:
    https://form.jotform.com/242775202324047

    Follow the fun on IG: @oxyverve.life
    OxyVERVE US Distribution: www.dkmaesthetics.com

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    38 mins
  • A Dugout Chat with My Dad, Former MLB Legend Denis Menke: Baseball, Business, and Life—A Very Special Episode
    Oct 12 2024

    Say hello! We love fan mail. 🩷

    In this heartfelt bonus episode of BrandEdit.ai, I’m sharing something incredibly special—an unscripted, raw interview recorded in 2015 with my dad, Denis Menke, a former Major League Baseball player and coach. With a career spanning 40 years, Denis played for iconic teams like the Atlanta Braves, Houston Astros, and Cincinnati Reds, and later coached for teams like the Philadelphia Phillies and Toronto Blue Jays.

    This episode is dedicated to my father, who passed away in 2020. His words and advice live on with me every day, and I’m honored to share this conversation with you. It’s packed with wisdom about stamina, resilience, and showing up consistently—whether you’re in sales, sports, or any other field. It’s a true treasure to me, and although the sound quality is a bit rough, the life lessons and insights from my dad are timeless.

    I’ll also share some exciting info about the OxyVERVE device, a game-changer in the aesthetics industry that’s taking treatments to the major leagues—just like my dad took to the field.

    Grab a cup of coffee, settle in, and get ready for an emotional and inspiring conversation. Don’t forget to follow and share—this episode is a tribute to my hero and the life lessons I’ve carried with me throughout my career.

    Highlights:

    • Lessons in stamina and resilience from my dad’s 40-year MLB career
    • How staying steady helps in both sports and sales
    • The parallels between building a winning baseball team and a successful business
    • A special commercial break about the OxyVERVE device
    • The importance of loving what you do every day

    This episode is a dedication to my father, Denis Menke, and I hope his words touch you the way they’ve touched me. ❤️

    Support the show

    Thanks for tuning in to BrandEdit.ai! Be sure to subscribe so you never miss an episode filled with fresh, fun, and AI-powered strategies to help your med spa rise above the noise. If you’re ready to refresh your brand, architect your image, or just want to chat about the latest in aesthetics, visit us at BrandEdit.ai.
    Life's too short for boring brands!

    Your FREE GUIDE to Leveling Up Your Marketing with ChatGPT:
    https://form.jotform.com/242775202324047

    Follow the fun on IG: @oxyverve.life
    OxyVERVE US Distribution: www.dkmaesthetics.com

    Show more Show less
    14 mins
  • The Art of Email Marketing: Creating High-Converting Campaigns for Med Spas Using AI:
    Oct 6 2024

    Say hello! We love fan mail. 🩷

    In this episode of BrandEdit.ai, Debra K. Menke breaks down how med spa owners can leverage AI-powered email marketing to drive client bookings, boost engagement, and turn leads into loyal customers. From personalized email campaigns to automating follow-ups, Debra shares the must-know strategies that will take your email marketing from good to great. Plus, she introduces the OxyVERVE™ 7-step sensory experience—a game-changing treatment that your clients will rave about.

    Want to boost your brand with AI? Fill out the form in the show notes and get your FREE COPY of The Esthetician’s Guide to ChatGPT!

    Support the show

    Thanks for tuning in to BrandEdit.ai! Be sure to subscribe so you never miss an episode filled with fresh, fun, and AI-powered strategies to help your med spa rise above the noise. If you’re ready to refresh your brand, architect your image, or just want to chat about the latest in aesthetics, visit us at BrandEdit.ai.
    Life's too short for boring brands!

    Your FREE GUIDE to Leveling Up Your Marketing with ChatGPT:
    https://form.jotform.com/242775202324047

    Follow the fun on IG: @oxyverve.life
    OxyVERVE US Distribution: www.dkmaesthetics.com

    Show more Show less
    9 mins

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