Would you like a steady stream of referrals? In last week’s episode, I shared Part 1 of a business growth strategy. Today, we’re diving into Part 2 and exploring how to connect your LinkedIn content and engagement to your offline conversations, creating a repeatable system for growth.

💡I’ll walk you through a real-world case study where consistent LinkedIn activity led to a valuable business referral.

In this episode, you’ll learn:

• How consistent LinkedIn content builds trust and aligns with your offline conversations.
• How Social Exchange Theory strengthens your LinkedIn strategy to foster deeper connections and attract more referrals.
• Why the Principle of Consistency makes your conversations flow naturally, both online and offline.
• How to use LinkedIn updates as a primer for smoother, more authentic conversations.
• Practical steps to turn LinkedIn into a tool for engaging conversations.

Resources mentioned in this episode:

• Katy Keene's LinkedIn: Katy Keene’s LinkedIn Profile
• Louise Brogan’s Book: Raise Your Visibility on LinkedIn

Previous episodes of The Biz of Nonprofit Consultants mentioned:

• 03. The Nuances of Positioning for Nonprofit Consultants
• 26. LinkedIn for Nonprofit Consultants
• 27. What to Post on LinkedIn
• 28. Embracing Thought Leadership with Tania Bhattacharyya

📩 Invitation to a Conversation with Me: If you’ve been a Nonprofit Consultant for at least a year and your business revenue is essential to your personal finances, I’d love to connect with you. This conversation is purely to learn more about what nonprofit consultants are struggling with right now, make a meaningful connection, and understand trends in the industry.

Book a 25 minute conversation with me here!

‼️ Let’s work together: In my 90-minute intensive, we’ll tackle up to 3 strategic challenges and create your personalized action plan for the next 6 months. You’ll also get access to one of my workshops and workbooks. It’s fast, focused, and effective! Ideal for businesses that have been operating for at least a year and those who are motivated to take action.

Explore my website for more resources: NatalieMBA.com.

Are you spending more time creating content than having conversations with your network? It’s time to rethink your strategy and prioritize conversations over content. In this episode, I dive into why meaningful conversations are the key to growing your nonprofit consulting business. You will learn:

• Why conversations matter more than content for busines growth.
• How the 3 Circles Concept helps you strategically engage with your network.
• The power of social capital and why your connections are your best asset.
• How to leverage reciprocity to strengthen your network and create lasting business opportunities.

I also share practical steps to help you keep your network alive, even when you’re busy with client work.

📩 Invitation to a Conversation with Me: If you’ve been a Nonprofit Consultant for at least a year and your business revenue is essential to your personal finances, I’d love to connect with you. This conversation is purely to learn more about what nonprofit consultants are struggling with right now, make a meaningful connection, and understand trends in the industry.

Book a 25 minute conversation with me here!

Resources mentioned in this episode:

• Nikki Raush’s Sales Mavens Podcast – Learn more about sales strategies and how to use conversations effectively.
• Malcolm Gladwell’s The Tipping Point – Discusses the importance of Connectors, Mavens, and Salespeople in your network.
• The 7-Day Conversation Challenge – Connect with me on LinkedIn and let me know you are participating!

Stay tuned for next week’s episode: How your content can 📣amplify your conversations and help you build a more connected, engaged network.

‼️Let's Work Together. In my 90-minute intensive, we’ll solve up to 3 strategic issues you are facing plus create your personalized gameplan for the next 6 months. This session also includes one of my workshops and workbooks related to what you are focusing on next. Plus, I work fast and we get more accomplished then you can imagine! This session is best for those that have been in business for at least a year.

Explore my website NatalieMBA.com.

Welcome to a MASTERCLASS on scaling a consulting business from $200K to $500K.

This phase of business has one of the STEEPEST LEARNING CURVES because so much is changing at once. If you feel overwhelmed, you’re not alone—this is the stage where every major area of your business shifts simultaneously.

In this episode, I dive into the unspoken challenges that occur as you grow toward $500K, including changes in your clients, team, finances, operations, mindset, and leadership.

I have personally listened to A LOT of podcasts about growing a business and have never heard this phase addressed in the comprehensive way I do in this episode.

Drawing from my work with nonprofit consultants and service providers, I break down why this stage of business growth can feel overwhelming, why so few coaches specialize in it, and the key transformations you need to navigate successfully.

If you’re in this growth phase, know that you’re not alone. There’s a path through the messy middle, and I’m here to guide you through it.

***Please share this with at least one other consultant today.***

Work With Me:
Get clarity on your next best move and a strategic roadmap through the messy middle. In my 90-minute intensive, we’ll create a personalized plan to package a service that fits your business goals and helps you thrive.
Learn more at https://nataliemba.com/intensive.

Connect with Natalie on LinkedIn

Explore NatalieMBA.com