• The Billboard Mastery Podcast

  • By: Frank Rolfe
  • Podcast

The Billboard Mastery Podcast

By: Frank Rolfe
Listen for free

  • Summary

  • Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.
    © 2022 Outdoor Billboard University
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Economics Personal Finance
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Episodes
  • It’s Too Big To Guess

    It’s Too Big To Guess
    Feb 18 2025

    Billboards are massive and immovable. As a result, once they’re built, they’re built. Since the cost to move a billboard – even an inch – is thousands of dollars at best, it’s important to understand some simple tricks to make sure you’re not making a mistake in sign placement and construction. And that’s what we’re gong to explore in this Billboard Mastery podcast.
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    11 mins
  • The Potential In Exurban And Supercommuter Markets

    The Potential In Exurban And Supercommuter Markets
    Feb 3 2025

    America is always expanding, and with that growth comes new opportunities to build billboards. In this Billboard Mastery podcast we’re going to explore the fast-expanding markets known as “exurban” and “supercommuter” and how to spot these hot advertising markets in advance.
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    11 mins
  • Has The Tide Turned?

    Has The Tide Turned?
    Jan 21 2025

    Billboard revenues are increasing in the U.S., after many years of weak performance due to a number of factors including competing advertising products, Covid, and corporate distractions from marketing to such initiatives as DEI. Now, suddenly, billboard rates of return are increasing. In this Billboard Mastery podcast we're going to explore why the sudden shift has occurred and if it's a fad or a permanent change.
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    10 mins

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