The Behavioral Design Podcast

By: Samuel Salzer and Aline Holzwarth
  • Summary

  • How can we change behavior in practice? What role does AI have to play in behavioral design? Listen in as hosts Samuel Salzer and Aline Holzwarth speak with leading experts on all things behavioral science, AI, design, and beyond. The Behavioral Design Podcast from Habit Weekly and Nuance Behavior provides a fun and engaging way to learn about applied behavioral science and how to design for behavior change in practice. The latest season explores the fascinating intersection of Behavioral Design and AI. Subscribe and follow! For questions or to get in touch, email podcast@habitweekly.com.
    Samuel Salzer and Aline Holzwarth
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Episodes
  • Sci-Fi and AI: Exploring Annie Bot with Sierra Greer
    Feb 20 2025

    Sci-Fi and AI: Exploring Annie Bot with Sierra Greer

    In this episode of the Behavioral Design Podcast, hosts Aline and Samuel dive into the ethical, emotional, and societal complexities of AI companionship with special guest Sierra Greer, author of Annie Bot. This thought-provoking novel explores AI-human relationships, autonomy, and the blurred line between artificial intelligence and the human experience.

    Sierra shares her inspiration for Annie Bot and how sci-fi can serve as a lens to explore real-world ethical dilemmas in AI development.

    • The conversation covers the concept of reinforcement learning in AI and how it mirrors human conditioning
    • The gender dynamics embedded in AI design, and the ethical implications of AI companions.
    • The discussion also examines real-life cases of people forming deep emotional bonds with AI chatbots

    The episode rounds out with a lively quickfire round, where Sierra debates whether AI should replace lost loved ones, act as conversational assistants for introverts, or intervene in human arguments.

    This is a must-listen for fans of sci-fi, behavioral science, and those fascinated by the future of AI companionship and emotional intelligence.


    LINKS:

    • Sierra Greer website
    • Annie Bot – Official Book Page
    • Goodreads Profile


    TIMESTAMPS:

    01:43 AI Companions: A Controversial Opinion

    05:48 Exploring Sci-Fi and AI in Literature

    07:42 Introducing Sierra Greer and Her Book

    09:12 Reinforcement Learning Explained

    15:47 Diving into the World of Annie Bot

    23:17 Power Dynamics and Human-Robot Relationships

    32:31 Humanity and Artificial Intelligence

    41:31 Autonomy vs. Agreeableness in Relationships

    43:20 Reinforcement Learning in AI and Humans

    46:13 Ethics and Gaslighting in AI

    48:57 Gender Dynamics in AI Design

    57:18 AI Companions and Human Relationships

    01:06:45 Quickfire Round: To AI or Not to AI

    01:12:39 Final Thoughts and Controversial Opinions

    --

    Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.

    Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.

    Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@habitweekly.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠

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    1 hr and 7 mins
  • AI and Behavioral Science in Public Policy with Laura de Molière
    Feb 6 2025

    AI and Behavioral Science in Public Policy with Laura de Moliere

    In this episode of the Behavioral Design Podcast, host Samuel Salzer is joined by Laura de Moliere, a behavioral scientist with deep expertise in applying behavioral insights to public policy. As the former head of behavioral science at the UK Cabinet Office, Laura has worked at the intersection of behavioral science and policymaking during some of the most high-stakes moments in recent history, including Brexit and COVID-19.

    Samuel and Laura explore the evolving role of AI in behavioral science, reflecting on how AI can enhance decision-making, improve policymaking, and surface unintended consequences. Laura shares her AI “aha moment”—when she realized the potential of large language models to support policymakers in making more behaviorally informed decisions.

    The discussion also covers the promises and perils of AI in behavioral science, the potential of synthetic users to test interventions, and the growing challenge of balancing AI’s capabilities with human biases and policymaking needs. The episode wraps up with a playful quickfire round, where Laura debates the use of AI in everything from tax optimization to gamified urinals.

    This episode is a must-listen for anyone interested in the intersection of AI, behavioral science, and public policy, offering a nuanced and thought-provoking perspective on the future of AI in decision-making.

    LINKS:

    Laura de Moliere:

    • LinkedIn Profile

    • INCASE Framework on Unintended Consequences


    TIMESTAMPS:

    00:00 A Surprise Gift

    05:38 Reflections on 2025

    09:28 AI and Behavioral Science

    19:29 Introducing Laura de Moliere

    21:30 Start of Laura interview

    33:08 Applying Behavioral Science to AI and Government

    35:16 Behavioral Science and AI: Use Cases and Impacts

    36:32 Understanding and Interacting with AI Models

    47:43 Synthetic Users and Their Potential

    01:01:08 Quickfire Round: To AI or Not to AI

    01:06:35 Controversial Opinions on AI

    --

    Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: ⁠⁠⁠⁠⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠⁠⁠⁠⁠

    Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.

    Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.

    Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@habitweekly.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠

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    1 hr and 11 mins
  • Predicting 2025 and Beyond with Jared Peterson
    Jan 22 2025

    Predictions for 2025: AI, AGI, and the Future of Behavioral Science with Jared Peterson

    In this episode of the Behavioral Design Podcast, host Samuel is joined by Jared Peterson, a behavioral scientist and expert in decision science at Nuance Behavior. Together, they explore some of the most pressing questions and exciting developments at the intersection of AI, behavioral science, and the future of human-centered design.

    The conversation highlights key advancements from 2024, including the rise of multimodal AI, breakthroughs in AI agents, and the transformative use of AI in scientific research. Samuel and Jared share bold predictions for 2025, tackling questions like:

    • Will AI agents become trusted coworkers?
    • Can AI revolutionize science?
    • And how should we navigate the hype surrounding artificial general intelligence (AGI)?

    The discussion is packed with hot takes, nuanced perspectives, and thoughtful reflections, including Jared’s controversial prediction about the future of AI in predicting research replicability.

    This episode is a must-listen for anyone curious about the rapidly evolving AI landscape and its implications for behavioral science, creativity, and society at large.

    For questions or comments - email samuel@nuancebehavior..com

    LINKS:

    • Jared's website
    • Jared's linkedin
    • The Science of Context
    • A Failure to Disagree

    TIMESTAMPS

    00:00 – Meet Jared Peterson: Behavioral Scientist and AI Expert

    01:01 – Reflections on 2024: Key Breakthroughs and Predictions

    03:36 – The Multimodal Evolution of AI

    10:06 – AI Surpassing Human Benchmarks

    21:25 – The Rise of AI Agents and Synthetic Content

    35:18 – Musical Turing Test: AI vs. Eurovision

    43:26 –Predictions for 2025: AI Coworkers and Beyond

    44:06 – AI Coworkers: The Future of Work?

    51:11 – AI in Science: Revolutionizing Research

    01:05:56 – The Hype and Reality of AGI

    01:10:42 – Adoption Challenges and Future Predictions

    01:25:40 – Final Thoughts and Controversial Predictions

    --

    Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at hello@nuancebehavior.com or book a call directly on our website: ⁠⁠⁠⁠⁠⁠⁠nuancebehavior.com.⁠⁠⁠⁠⁠⁠⁠

    Support the podcast by joining ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.

    Every Monday our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Habit Weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.

    Get in touch via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@habitweekly.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    The song used is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murgatroyd by David Pizarro⁠

    Show more Show less
    1 hr and 35 mins

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