Episodes

  • Episode 341: Become the CEO of Your Role with Lee Benson

    Episode 341: Become the CEO of Your Role with Lee Benson
    Feb 18 2025
    What do playing 1,000 nights in clubs and running a $100M+ business have in common? According to Lee Benson, everything. In this episode of The B2B Revenue Executive Experience, we sit down with Lee to discuss how the MIND Methodology can align teams, drive growth, and create unprecedented business value. Lee is a bestselling author, successful entrepreneur, and CEO of Execute to Win (ETW), bringing over three decades of expertise in value creation, leadership, and strategic execution. As the creator of the MIND (Most Important Number and Drivers) Methodology, Lee has transformed numerous organizations by helping them align their actions with core objectives to enhance team performance and drive growth. His impressive track record includes founding eight companies, most notably growing Able Aerospace into a 500-person operation before executing a successful nine-figure exit to Textron. Beyond his operational success, Lee is a trusted advisor leading CEO mastermind groups and shares his insights through his book "Your Most Important Number" and various media outlets, including The Wall Street Journal, Forbes, CNBC, and Bloomberg.
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    37 mins
  • Episode 340: Grok Your Customer: Unlocking AI and Customer-Centric Growth with Phillip Swan

    Episode 340: Grok Your Customer: Unlocking AI and Customer-Centric Growth with Phillip Swan
    Feb 4 2025
    In this episode of The B2B Revenue Executive Experience, Phillip Swan, Chief Product Officer and GTM at The AI Solution Group, joins host Cory Cotten-Potter to explore the intricacies of GTM strategy, the importance of solving "migraine-level problems" for customers, and how to leverage AI responsibly to solve real-world problems. With a career spanning several decades, Phillip has a rich background in engineering, product management, and sales, having held senior roles at companies such as Microsoft, PCC Wireless, Red Trident, Coterie, Exonome, and LingoAid. His expertise lies in pioneering innovative technologies, especially in the fields of wireless communication and AI.
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    44 mins
  • Episode 339: Crime Reporter to CRO: How Investigative Skills Drive B2B Revenue with Rebecca Grimes

    Episode 339: Crime Reporter to CRO: How Investigative Skills Drive B2B Revenue with Rebecca Grimes
    Jan 21 2025
    In this episode of The B2B Revenue Executive Experience, Rebecca Grimes, Chief Revenue Officer at SheerID, joins host Cory Cotten-Potter to dive into her fascinating journey from crime reporter to B2B SaaS leader. Rebecca shares insights on the importance of customer obsession in driving revenue, how to effectively align sales and marketing for sustainable growth, and leveraging storytelling to create meaningful customer connections. With more than 25 years of experience in sales and marketing, Rebecca has deep expertise in GTM strategy and a track record of driving growth for global brands through her leadership philosophy centered on creating meaningful connections between brands and their customers. She also serves as a Fundraising Committee Member for Heart Haven OutReach (H2O) and Board Advisor at Workese and Athlete Foundry, Inc.
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    48 mins
  • Episode 338: Rethinking Customer Engagement Through Gifting with Kris Rudeegraap

    Episode 338: Rethinking Customer Engagement Through Gifting with Kris Rudeegraap
    Jan 7 2025
    In this episode of The B2B Revenue Executive Experience, Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, joins host Cory Cotten-Potter to discuss the transformative power of gifting and direct mail in sales, the evolving role of AI in customer engagement, and innovative strategies for optimizing go-to-market efforts.
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    32 mins
  • Episode 337: The Sales Cheat Code: How AI Can Turn Average Sellers into Top Performers with Usman Sheikh

    Episode 337: The Sales Cheat Code: How AI Can Turn Average Sellers into Top Performers with Usman Sheikh
    Dec 24 2024
    Did you know that only 5% of sales professionals embody the best practices that close high-value deals? Imagine if every seller on your team could perform at that level. That's the vision Usman Sheikh. Let's take a closer look at how Usman and his team leverage behavioral science and AI-powered insights to personalize buyer engagement.
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    31 mins
  • Episode 336: Steal the Blueprint: How Marketing Max flipped a $2k Ad Budget into $20k in Revenue

    Episode 336: Steal the Blueprint: How Marketing Max flipped a $2k Ad Budget into $20k in Revenue
    Dec 10 2024
    While everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics. Why is that? Well that’s how he managed to flip a $2k ad budget into $20k in revenue, so he definitely knows what he’s talking about. Let's see what he had in mind in the latest episode of The B2B Revenue Executive Experience. Max is a serial entrepreneur who built and sold an award-winning 7 figure ad agency, Hell's Creative (acquired by Storia), and he has earned more than 200,000 total followers with marketing content on social media.
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    31 mins
  • Episode 335: How Gratitude and Mindfulness Boost Productivity by 50% with Lori Saitz

    Episode 335: How Gratitude and Mindfulness Boost Productivity by 50% with Lori Saitz
    Nov 26 2024
    We often talk about driving growth and increasing revenue. However, we're not focusing as much on growing ourselves and dealing with stressful situations. Nonetheless, more and more organizations are increasingly recognizing that employee well-being is a key element of productivity, creativity, and overall success. The question arises: What are some of the most effective strategies for a positive work environment and personal growth? To help us with that, we have Lori Saitz, an Employee Well-Being Consultant and the Founder and CEO of Zen Rabbit. In addition to her consulting work, Lori is an award-winning author, speaker, and broadcaster. She also hosts the podcast "Fine is a 4-Letter Word," where she explores themes related to personal and professional growth. Her mission is to combat what she describes as the $650 billion distraction crisis affecting workplaces today.
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    32 mins
  • Episode 334: How AI Can Skyrocket Your Value Management with Craig LeGrande

    Episode 334: How AI Can Skyrocket Your Value Management with Craig LeGrande
    Nov 12 2024
    AI's presence in our lives continues to increase with the potential to transform entire industries. When talking about business revenue, one key area where AI's role becomes increasingly obvious is value management. We were wondering: How can tech companies leverage AI to create value, drive growth, and improve customer experience? To help us with that, we have Craig LeGrande, CEO and Founder of Mainstay. With over 20 years in high tech at top companies like IBM, Accenture, and Cisco, Craig had the privilege of learning directly from leaders in sales, marketing, and product development. As the co-author of Ruthless Execution and Competing for Customer, Craig shares insights into leadership and building strong customer relationships.
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    33 mins