The B Better Podcast

By: Tim Jones - That B Corp Bloke
  • Summary

  • Helping You Go B Corp & Beyond. Tim Jones is That B Corp Bloke and global expert on all things B Corp and business for good. In this podcast, he connects with other Certified B Corps, aspiring B Corps and other aligned individuals to help you understand the what, why and how of B Corp Certification.
    Tim Jones - That B Corp Bloke
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Episodes
  • #97 Leading with Purpose: Andrew Thornton on Heart in Business and Ethical Leadership
    Feb 23 2025

    Andrew Thornton is the co-founder of Heart in Business and the founder of Belsize Budgens, a London-based grocery store known for its commitment to sustainability and community engagement. He is also a keynote speaker, sharing his journey from a profit-focused entrepreneur to a purpose-driven business leader.


    Episode Highlights:

    • Heart in Business: Andrew discusses the mission of Heart in Business, an organisation dedicated to placing people, planet, and purpose at the core of business practices.

    • Belsize Budgens: He shares insights into Belsize Budgens' approach to integrating sustainability into retail, focusing on ethical sourcing and community involvement.

    • Transition to Purpose-Driven Leadership: Andrew reflects on his personal transformation from a traditional entrepreneur to a leader committed to social and environmental responsibility.

    • Keynote Speaking: He talks about his experiences as a keynote speaker, inspiring other businesses to adopt heartful practices.

    • Future Vision: Andrew outlines his aspirations to continue promoting ethical business practices and to inspire others to place purpose at the heart of their operations.

    This episode offers valuable insights into how businesses can integrate purpose and profit, setting a standard for ethical leadership in the industry.

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    1 hr and 7 mins
  • #96 Adventure with Purpose: Rotorua Canopy Tours B Corp Journey with Paul Button
    Feb 9 2025

    In this episode, Paul Button, co-founder of Rotorua Canopy Tours, joins us to share his journey of combining eco-adventure tourism with a strong commitment to sustainability. Paul dives into Rotorua Canopy Tours’ process of becoming a B Corp, reflecting on the challenges and rewards of building a business that not only provides unforgettable experiences but also makes a positive impact on the environment.

    Key topics include:

    • The mission behind Rotorua Canopy Tours and their passion for conservation
    • The journey to becoming a B Corp and the importance of high environmental and social standards
    • How they’re actively restoring forests and protecting native wildlife
    • Their commitment to sustainable tourism and educating visitors on the natural world
    • Paul’s vision for the future and how they aim to inspire other businesses to take action


    This conversation is a perfect example of how businesses can be a force for good—balancing profit with purpose and doing business the B Corp way. Don’t miss out on hearing how Rotorua Canopy Tours is setting a new standard for sustainability in the tourism industry!

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    1 hr and 24 mins
  • #95 From Ski Design to Bio-Based Innovation: Matt's Journey with Forefront, Checkerspot, and Wnder Alpine
    Dec 19 2024

    In this episode, Matt shares his journey from professional skiing and founding Forefront Ski Brand to pioneering sustainable innovation with Checkerspot and Wnder Alpine. Learn how bio-based materials from algae are transforming ski and snowboard production, the challenges of commercialising new technologies, and the impact of earning B Corp certification. Matt also discusses future plans to expand into apparel and other industries, showcasing the versatility of algae-based alternatives.


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    1 hr and 26 mins

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