The B Better Podcast

By: Tim Jones - That B Corp Bloke
  • Summary

  • Helping You Go B Corp & Beyond. Tim Jones is That B Corp Bloke and global expert on all things B Corp and business for good. In this podcast, he connects with other Certified B Corps, aspiring B Corps and other aligned individuals to help you understand the what, why and how of B Corp Certification.
    Tim Jones - That B Corp Bloke
    Show more Show less
Episodes
  • #98 Connecting Talent with Impact: Richard Evans on Sustainable Recruitment and B Corp Leadership
    Mar 9 2025

    In this episode, Richard Evans, Managing Director of Talent Nation, discusses the evolving landscape of sustainability recruitment and the critical role of aligning purpose-driven professionals with organisations committed to environmental and social responsibility.

    Key topics include:

    • Talent Nation's Mission: Richard shares how Talent Nation specialises in executive search and recruitment within the sustainability, environment, and energy sectors, emphasizing their commitment to connecting purpose-driven individuals with organizations that prioritize positive impact.

    • B Corp Certification: He discusses Talent Nation's achievement as the first recruitment company in Australia to attain B Corp status, highlighting the significance of this certification in demonstrating a company's dedication to high social and environmental performance standards.

    • Trends in Sustainability Recruitment: Richard provides insights into the growing demand for expertise in sustainability and environmental roles, reflecting on how businesses are increasingly seeking professionals who can drive their sustainability agendas.

    • Challenges in Purpose-Driven Recruitment: He explores the challenges organisations face in recruiting for purpose-driven roles and offers strategies for effectively attracting and retaining talent committed to sustainability.

    • Future Outlook: Richard shares his vision for the future of sustainability recruitment, discussing emerging trends and the evolving expectations of both employers and candidates in the sector.

    This conversation offers valuable perspectives on the intersection of recruitment and sustainability, providing listeners with a deeper understanding of how aligning talent with purpose-driven organisations can drive meaningful change.

    Show more Show less
    1 hr and 16 mins
  • #97 Leading with Purpose: Andrew Thornton on Heart in Business and Ethical Leadership
    Feb 23 2025

    Andrew Thornton is the co-founder of Heart in Business and the founder of Belsize Budgens, a London-based grocery store known for its commitment to sustainability and community engagement. He is also a keynote speaker, sharing his journey from a profit-focused entrepreneur to a purpose-driven business leader.


    Episode Highlights:

    • Heart in Business: Andrew discusses the mission of Heart in Business, an organisation dedicated to placing people, planet, and purpose at the core of business practices.

    • Belsize Budgens: He shares insights into Belsize Budgens' approach to integrating sustainability into retail, focusing on ethical sourcing and community involvement.

    • Transition to Purpose-Driven Leadership: Andrew reflects on his personal transformation from a traditional entrepreneur to a leader committed to social and environmental responsibility.

    • Keynote Speaking: He talks about his experiences as a keynote speaker, inspiring other businesses to adopt heartful practices.

    • Future Vision: Andrew outlines his aspirations to continue promoting ethical business practices and to inspire others to place purpose at the heart of their operations.

    This episode offers valuable insights into how businesses can integrate purpose and profit, setting a standard for ethical leadership in the industry.

    Show more Show less
    1 hr and 7 mins
  • #96 Adventure with Purpose: Rotorua Canopy Tours B Corp Journey with Paul Button
    Feb 9 2025

    In this episode, Paul Button, co-founder of Rotorua Canopy Tours, joins us to share his journey of combining eco-adventure tourism with a strong commitment to sustainability. Paul dives into Rotorua Canopy Tours’ process of becoming a B Corp, reflecting on the challenges and rewards of building a business that not only provides unforgettable experiences but also makes a positive impact on the environment.

    Key topics include:

    • The mission behind Rotorua Canopy Tours and their passion for conservation
    • The journey to becoming a B Corp and the importance of high environmental and social standards
    • How they’re actively restoring forests and protecting native wildlife
    • Their commitment to sustainable tourism and educating visitors on the natural world
    • Paul’s vision for the future and how they aim to inspire other businesses to take action


    This conversation is a perfect example of how businesses can be a force for good—balancing profit with purpose and doing business the B Corp way. Don’t miss out on hearing how Rotorua Canopy Tours is setting a new standard for sustainability in the tourism industry!

    Show more Show less
    1 hr and 24 mins

What listeners say about The B Better Podcast

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.