How does a copywriter become a marketing agency leader and a fractional CMO?

In this episode, Kathryn Strachan, a fractional CMO, talks about her path from copywriter to marketing professional.

She explains her methods for building a marketing plan that works well for startup founders.

If you are looking to gather funds and help your startup grow this year, listen as she discusses overcoming self-doubt, setting up a clear marketing plan, and understanding your audience.

Kathryn also shares tips on keeping your marketing steady, taking feedback seriously, and supporting new talent while handling several clients, all while maintaining a healthy work- life balance.

This episode has simple, smart tips for marketers, business owners, or anyone looking to grow!

SO, let’s get into the episode now!

Episode Topics:

00:00 - 03:10: How Kathryn became a Fractional CMO
03:10 - 05:35: Managing overload in new roles
05:35 - 07:05: Planning your marketing approach
07:05 - 09:02: Why steady marketing works
09:02 - 10:41: Common marketing errors
10:41 - 13:38: Knowing your audience
13:38 - 15:05: Marketing for SaaS explained
15:05 - 17:43: How feedback helps improve
17:43 - 19:19: Building a strong network
19:19 - 22:45: Why investing in junior talent pays off
22:45 - 25:08: Managing multiple clients
25:08 - 26:30: Advice for Future CMOs

🔗 CONNECT WITH KATHRYN STRACHAN:

👥 LinkedIn: https://www.linkedin.com/in/kathryn-strachan/
🎧 Her Podcast Show: https://open.spotify.com/show/68ivLxoRC75Ju4c8SzpHTh?si=369402f1efb74e52

Check out Kathryn’s new book: https://amzn.eu/d/4wgVjTY

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO:

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Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

In this episode, Jabez Ruben shares his personal tips for building a brand without relying on your own image.

He explains how solid management helps your business grow and why reaching out directly with a few well-placed referrals can open new doors.

Jabez also talks about testing your product before launch to avoid mistakes and save time and money.

He highlights the value of meeting people and attending conferences to create real connections.

If you're looking for clear, no-nonsense advice on making your startup stand out, this episode offers simple ideas and honest insights you can use right away.

So, let’s get into the episode.

Episode Topics:

00:00 - 02:49: Why good management matters

02:49 - 05:53: Building a brand without a personal face

05:53 - 08:53: Using cold outreach and referrals

08:53 - 11:58: Testing your product first

11:58 - 14:54: Networking vs. Personal Branding

14:54 - 17:48: How to grow Your Business

17:48 - 21:06: How conferences help your business

21:06 - 26:18: Advice for aspiring Entrepreneurs

🔗 CONNECT WITH JABEZ

👥 https://theblueprints.co/

💻 https://linkbuildingmastery.com/
🎧 https://www.linkedin.com/in/jabezreuben/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

Hey everyone, welcome back to my latest episode!

I had a great conversation with Raj Vasani, a super successful performance marketer who’s not only generated over $20 million in revenue for his clients but also spent over $600,000 on Facebook ads in one month.

Raj recounted his journey from content writing and SEO beginnings to using his own money to learn advertising firsthand.

We discussed why making decisions based on data and closely monitoring customer acquisition costs is important for success, and why creativity isn’t only for designers.

He emphasized that taking responsibility for your ad budget is essential, and that notable improvements occur when performance marketers work together with creative professionals.

If you’re just starting out or preparing for your seed round, this episode offers practical insights that can help you make your ad campaigns more effective.

So, grab your coffee and consider a fresh approach to your advertising strategy!

📌 TIMESTAMPS

00:00 - 01:06: Introduction
01:06 - 06:20: From content writing to multi-million ad budgets
06:20 - 10:20: Small budgets builds a customer journey
10:20 - 15:32: Customer journey and results
15:32 - 18:33: Facebook ads and creative tests
18:33 - 20:40: Don't duplicate ads
20:40 - 24:16: How ad costs are rising
24:16 - 29:30: Creative teamwork in performance marketing
29:30 - 32:10: New brands: When and how to advertise
32:10 - 34:36: Final thoughts

🔗 CONNECT WITH RAJ VASANI:

👥 LinkedIn: https://www.linkedin.com/in/rajvasani0/
💻 Website: https://rajvasani.com/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO:

Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
YouTube: https://www.youtube.com/@theaspiringcmo/featured