Amazon sellers, are your reviews at risk? With Amazon’s ever-evolving policies, what worked yesterday might get you flagged today. In this episode, John Cavendish sits down with Greg Reynolds, CEO of ZonSupport, to break down the latest in Amazon review management, customer service strategies, and how to future-proof your business.

💡 Key Takeaways:

✔ Negative reviews don’t have to tank your business—here’s how to handle them effectively.

✔ The right customer service strategy = more sales. Don’t let bad support cost you revenue.

✔ Diversify or die! Relying only on Amazon is a risky game—Greg shares why.

✔ Product inserts: smart or risky? The do’s and don’ts of using them for customer engagement.

✔ AI in customer service? Yes, it can help—but only if used the right way.

✔ Amazon’s policies are always changing. Stay compliant and ahead of the competition.

Don’t let negative reviews and policy shifts control your success. Learn how to protect your brand, engage customers the right way, and win in today’s Amazon marketplace!

Get $100 off first invoice - https://www.zonsupport.com/candy

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Connect with Greg and ZonSupport

Facebook: https://www.facebook.com/zonsupport

Instagram: https://www.instagram.com/zonsupportofficial

LinkedIn: https://hk.linkedin.com/company/zonsupport

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

In this episode of The Amazon Strategist Show, host John Cavendish sits down with Tyler Jefcoat, founder of Seller Accountant and The Seller Roundtable mastermind. Tyler shares his expert insights on maximizing profitability, financial management, and preparing for a successful business exit—crucial knowledge for every Amazon seller.

💡 Key Takeaways:
✔ Most sellers don’t know their true profitability—PAG (Post-Advertising Gross Profit) is the real number that matters.
✔ Cash flow is king! Poor financial management kills more e-commerce businesses than competition ever will.
✔ Inventory management is a silent profit killer—miscalculations can drain your margins fast.
✔ Thinking of selling? Solid financial records and well-documented SOPs make your business way more attractive to buyers.
✔ Not all exits are equal—understanding market trends and timing your exit can mean the difference between a big payday and disappointment.
✔ Product launches aren’t as easy as before—success rates are lower, so strategy and financial planning are more critical than ever.
✔ Selling a business is emotional—many sellers aren’t prepared for the personal side of walking away from their brand.

If you're an Amazon seller looking to scale smarter, avoid costly mistakes, and exit for maximum value, this episode is packed with must-know insights.

🔔 Subscribe for more expert e-commerce strategies!

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Connect with Tyler and The Seller Roundtable
LinkedIn: https://www.linkedin.com/in/tylerjefcoat

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

In this episode, John interviews David Milestein, co-founder of Sellcord, a leading agency in Walmart marketing. They discuss the growth of Walmart as a competitor to Amazon, the differences in seller treatment between the two platforms, and the importance of conversion rates in Walmart's ranking algorithm.

David shares insights on optimizing listings for Walmart, the types of products that perform well, and the tools available for keyword research. The conversation also touches on customer behavior and the evolving landscape of e-commerce.

In this conversation, John and David discuss the evolving landscape of e-commerce, particularly focusing on Walmart's competitive edge against Amazon. They explore the convenience of Walmart's delivery services, the importance of Walmart Fulfillment Services (WFS), and effective advertising strategies on Walmart. They also highlight common mistakes sellers make when entering the Walmart marketplace and share insights on the future potential of Walmart in the e-commerce sector.

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Connect with David and Sellcord and get Free audit on Walmart listings and ads:

Website: https://www.sellcord.co/

Facebook: https://www.facebook.com/sellcord/

Linkedin: https://www.linkedin.com/company/sellcord/posts/?feedView=all

Instagram: https://www.instagram.com/sellcordofficial/

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Join John and special guest Norm Farrar in this game-changing episode of The Amazon Strategist Show. They dive into the future of e-commerce and how building a strong community can take your brand to the next level. Norm shares his insights on using AI tools to engage audiences, why trust and loyalty are the foundation of any successful online business, and his bold prediction: marketplace platforms could replace websites entirely.

Get ready to uncover actionable strategies for growing your community, boosting engagement, and staying ahead in the evolving digital marketing landscape. If you’re an Amazon seller or an e-commerce entrepreneur, this episode is packed with insights you don’t want to miss!

Key Takeaways:
- Communities are essential for brand loyalty and growth.
- AI can enhance community engagement and translation.
- Building a community requires trust and consistent value.
- Websites may become less relevant as marketplaces grow.
- Engagement is crucial before trying to sell to a community.
- Innovative apps are changing the way products are sold.
- Personal stories can help connect with community members.
- Niche targeting can help build a more engaged community.
- Offering value through newsletters can attract subscribers.
- Understanding your audience is key to community building.

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Connect with Norm Farrar
Website: https://lwn.news
Facebook: https://www.facebook.com/groups/lunchwithnorm
Instagram: https://www.linkedin.com/in/normanfarrar
LinkedIn: https://www.linkedin.com/in/normanfarrar
X: https://x.com/NormFarrarJr
Youtube: https://www.youtube.com/channel/UCX5RpvwOG6WC0IRK2V8-1Qg

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

John speaks with Amazon expert Alex Karagiannis, Founder & CEO of Lezzat, about his journey from being an Amazon seller to founding his agency. They discuss the differences between the US and EU markets, compliance challenges for US sellers looking to expand into Europe, and strategies for launching products in these new marketplaces. Alex emphasizes the importance of understanding local regulations, VAT requirements, and the potential for growth in the European market. He also shares insights on leveraging existing reviews from the US to facilitate product launches in Europe.

Takeaways:

• UK is often the first stop for US sellers due to language similarities.
• Compliance in Europe involves various regulations, including VAT and local language requirements.
• Sellers should assess competitors' packaging to understand compliance needs.
• Amazon EU is a growing market with opportunities for expansion.
• Launching in Europe can be easier with existing reviews from the US market.
• Understanding local regulations is crucial for successful market entry.
• Budgeting for compliance costs is essential for new sellers in Europe.
• Using Amazon Vine can help gather local reviews even with existing US reviews.

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Connect with Alex and Lezzat
Website: www.lezzat.co.uk
Email: info@lezzat.co.uk
Facebook: https://www.facebook.com/Lezzatltd
Linkedin: https://www.linkedin.com/company/lezzat/?viewAsMember=true

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Unlock the secrets to Amazon success with Neil Twa, co-founder and CEO of Voltage Holdings, in this insightful episode of the Amazon Strategist Show! Join them as they delve into the art of operationalizing your e-commerce business, mastering risk management, and optimizing sales channels. Discover how to prioritize organic sales, manage inventory effectively, and overcome psychological barriers to business growth. Whether you're launching new products or building a community, this episode is packed with strategies to elevate your Amazon business to new heights. Don't miss out on these expert insights! 📈

Key Takeaways:
- Embrace risk and delegate tasks to operationalize your business.
- Hire effectively by understanding your strengths and weaknesses.
- Optimize performance by focusing on key metrics like advertising cost of sales.
- Scale sales on Amazon through effective inventory management.
- Prioritize organic sales over PPC for long-term success.
- Overcome psychological barriers to unlock business potential.
- Budget wisely for new product launches with significant investment.
- Enhance growth by building a community and training operators.
- Commit to strategic thinking in the evolving e-commerce landscape.

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Connect With Neil and Voltage DM
Website: https://voltagedm.com
Facebook: https://web.facebook.com/neiltwa/?_rdc=1&_rdr
Instagram: https://www.instagram.com/neiltwa
LinkedIn: https://www.linkedin.com/in/neiltwa
The High Voltage Business Builders Podcast: https://www.youtube.com/@NeilTwavoltage

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Meet Will Haire, the Co-Founder of BellaVix, a true pioneer in the e-commerce world. With a wealth of experience under his belt, including driving over half a billion dollars in marketplace sales, Will knows the ins and outs of selling on platforms like Amazon and Walmart. Today, he’s here to introduce you to a revolutionary tool: Amazon Rufus AI.

In this episode, John and Will take you on an exciting journey into the realm of Amazon Rufus, the cutting-edge AI assistant designed to transform your selling game in 2025. They’ll explore how Rufus can optimize your strategies, enhance your listings, and help you stay ahead in the ever-evolving marketplace landscape.

Here’s what you’ll discover:
-The unique features of Amazon Rufus and how it’s shaping the future of selling.
-Tips from Will on integrating Rufus into your business to drive success.
-Insights into how AI is revolutionizing e-commerce and giving sellers a competitive edge.
-Real-world examples of how sellers are already benefiting from Rufus.

Whether you’re a seasoned seller or just starting out, this episode is packed with valuable insights to help you harness the power of Amazon Rufus and dominate the marketplace in 2025.

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Connect with Will and ‪BellaVix
Facebook: https://www.facebook.com/BellaVixMarketing
Instagram: https://www.instagram.com/bellavixmarketplaceagency/
LinkedIn: https://www.linkedin.com/in/willhaire/
Email: hello@bellavix.com

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Join John Cavendish and Adrian Rich from Seller Snap as they dive into advanced strategies for Amazon sellers. Discover how dynamic repricing can optimize your Amazon business, ensuring profitability without sacrificing the buy box. Learn about the importance of Amazon Business and how to tap into this lucrative market segment. Whether you're a reseller or a private label seller, this episode is packed with insights to elevate your e-commerce game.

Topics: Amazon strategies, dynamic repricing, Seller Snap, Amazon Business, e-commerce optimization, buy box, inventory management, game theory, Amazon API.

Don't forget to like, subscribe, and hit the notification bell for more insightful episodes. Share your thoughts in the comments and let us know what topics you'd like us to cover next!
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Connect with Adrian and @sellersnap - Save time. Avoid price wars. Maximize profits.
Get 10% off for 3 months when you sign up here - https://referrals.sellersnap.io/l/SellerCandy/

Facebook: https://www.facebook.com/sellersnap.io
Instagram: https://www.instagram.com/sellersnap.io
LinkedIn: https://www.linkedin.com/company/seller-snap-inc.
X (formerly Twitter): https://x.com/sellersnap_io

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...