Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.

In this episode of The Agency Hour, Troy Dean breaks down why traditional high-pressure sales tactics just don't work, and how to close more deals with less resistance by building trust with leads.

If you want to find more clients without feeling salesy, build trust with leads so that they finally stop ghosting you, and create a business where people want to buy from you and your team, then this episode is for you.

What You’ll Discover in This Episode:

• Why People Don’t Like Being Sold To
• How To Close More Deals With Less Resistance
• Make the Client Feel Like It’s Their Idea
• Help the Client Understand It’s Their Idea
• Why You Need to Stop Chasing Clients

Chapters: 00:00 - Introduction
02:12 - We Love To Buy Once We’ve Found Something That We Want
03:06 - Offer Market Fit
08:57 - Common Reasons People Don’t Buy
12:05 - Make the Client Feel Like It’s Their Idea
13:24 - Lead with Value, Not Features
19:23 - Stop Chasing Clients
20:12 - Be So Valuable People Seek You Out
24:38 - Three Ways To Close More Deals Without Selling
28:45 - Paid Discovery and Growth Plans

Handy Links

The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode of The Agency Hour, Troy Dean chats with Stephen Schneider, co-founder and CEO of Trio SEO, about the future of SEO in the age of AI. They discuss whether AI will completely take over SEO or if human expertise will still play a crucial role. They also explore who we're really optimizing for in today's search landscape, the importance of relevant search volume, and practical steps to integrate SEO into your agency's offerings.

If you're an agency owner wondering about the role of AI in SEO, how to prove the value of SEO to clients, or how to build a successful SEO service offering, this episode is a must-listen.

What You’ll Discover in This Episode

• The future of SEO in the age of AI.
• The importance of relevant search volume and high-intent keywords.
• Practical steps to integrate SEO into your agency's offerings.
• How to prove and communicate the value of SEO to clients.
• Strategies for dealing with clients whose sales teams aren't utilizing leads effectively.

Chapters

00:00 - Introduction to Stephen Schneider and Trio SEO
02:59 - The Genesis of Trio SEO and Identifying a Market Gap
04:34 - The Impact of AI on SEO and the Human Element
06:18 - The Evolution of Search and Optimizing for LLMs
08:27 - The Importance of Authoritative Content and Credibility
12:43 - The Future of Search and User Experience
14:36 - Identifying Clients Who Are Not a Good Fit for Content Strategy
16:32 - Proving the Value of SEO and Retaining Clients
21:08 - Addressing Sales Team Inefficiency and Lead Utilization
24:34 - Strategies for Businesses with Low or No Search Volume Keywords
28:53 - Key Considerations for Adding SEO to Your Agency Offering
31:11 - Building an Effective SEO Team and White Labeling Services
35:36 - Staying Up-to-Date with SEO Trends and Best Practices
39:06 - Stephen's Content Strategy on LinkedIn
40:31 - Stephen's Biggest Frustration and Excitement
44:16 - Outro and Next Week's Guest

Handy Links

Trio SEO: https://trioseo.com/
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook | FB Group | Instagram |

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.

In this episode of The Agency Hour, Troy Dean breaks down the exact roadmap to adding $20,000 in monthly recurring revenue to your agency—whether you’re just starting out, scaling past $100K/month, or somewhere in between. You’ll learn how to escape the one-time project trap, transition to a scalable revenue model, and position yourself as a high-value strategic partner instead of a freelancer.

If you want to escape the freelancer mindset, build a sustainable, scalable agency, and finally achieve financial freedom, this episode is a must-listen.

What You’ll Discover in This Episode

• Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue.
• Why Retainers Aren’t the Best Solution – Stop trading time for money and sell outcomes instead.
• How to Package & Price Recurring Revenue Services – Three proven models that work for any agency.
• The No-Brainer Pitch for Recurring Clients – A simple way to make your offer an easy yes.
• How to Transition Existing Clients Into Recurring Plans – Turn past clients into long-term revenue.
• The Secret to Selling Without Resistance – A risk-reversal strategy that eliminates hesitation.
• How to Scale Without Overworking – Automate, delegate, and systemize for profitable growth.

Chapters

00:00 - Introduction
02:45 - The Importance of Recurring Revenue
05:30 - Common Pitfalls in Agency Models
08:15 - Transitioning from Retainers to Value-Based Pricing
11:00 - Crafting the Right Offer for Recurring Revenue
14:00 - Packaging and Pricing for Profit
17:30 - The No-Brainer Pitch Strategy
20:15 - Starting with Existing Clients
23:00 - Automating and Scaling for Profitability
26:00 - Recap and Actionable Steps
29:30 - Outro and Exciting Announcements

Handy Links

The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Get a Personalised Game Plan to Grow Your Agency

Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com

Follow us on the socials:

YouTube | Facebook |