The Advertising Forum

By: AdTechGod and Jeremy Bloom
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  • Summary

  • The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
    Copyright © 2025 Marketecture Media, Inc. All rights reserved.
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Episodes
  • Cracking CTV for SMBs: How Philo & Vibe Are Changing the Game!

    Cracking CTV for SMBs: How Philo & Vibe Are Changing the Game!
    Feb 20 2025
    Aulden Kaye Yi, Head of Advertising Partnerships at Philo, discusses the unique advertising needs of small and mid-sized businesses (SMBs) and how Vibe is facilitating their entry into the connected television (CTV) advertising space. She emphasizes the importance of accessibility, audience targeting, and the role of AI in creating effective advertising campaigns. Aulden also highlights the need for transparency in ad buying and the importance of understanding specific advertising goals and metrics for success. Takeaways Vibe makes it easy for SMBs to start advertising with no barriers. SMBs represent a significant portion of the US economy. Diversity in advertising enhances viewer experience. Understanding campaign goals is crucial for effective advertising. AI can streamline the creative process for advertisers. Different businesses require different metrics for success. Transparency in ad buying is essential for SMBs. Working with trusted partners can mitigate risks. SMBs should leverage CTV for targeted advertising. Requesting detailed reporting is vital for accountability. Chapters 00:00 Introduction to SMB Advertising and Vibe 03:07 The Unique Needs of Small Businesses in Advertising 06:12 Navigating CTV Advertising for SMBs 08:57 Best Practices and Pitfalls for SMB Advertisers
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    9 mins
  • SMBs on the Rise: Unlocking Venture Capital Opportunities with Sophia Popova

    SMBs on the Rise: Unlocking Venture Capital Opportunities with Sophia Popova
    Feb 20 2025
    Sophia Popova, a Partner at Summit Partners, discusses the current state of SMBs and the venture capital opportunities they present. With a record number of new businesses emerging, the cost of starting a business has significantly decreased, making it an attractive market for software companies. Sophia highlights the challenges SMBs face, including high customer acquisition costs and the need for effective marketing solutions. She emphasizes the importance of understanding customer pain points and maintaining product-market fit to ensure long-term success in the SMB sector. Takeaways The SMB market is experiencing unprecedented growth with millions of new businesses. Solopreneurs are a rapidly growing segment within the SMB market. The cost to start a business has drastically decreased, enabling more entrepreneurs. SMB software is becoming more valuable as predictability and scalability improve. Customer acquisition costs are rising, making effective marketing essential. Content creation remains a significant expense for SMBs. Investing in understanding customer needs is crucial for startup success. Maintaining product-market fit is vital to avoid feature creep. The future of SMB solutions will focus on audience engagement over traditional websites. Emerging trends indicate a shift towards more efficient audience-driven strategies. Chapters 00:00 The Rise of SMBs in 2023 02:54 Challenges and Opportunities in the SMB Market 06:02 Evaluating Startups for SMB Pain Points 09:00 Maintaining Product-Market Fit in SMB Solutions 12:01 Future Trends for SMB-Centric Solutions
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    12 mins
  • CTV for SMB Growth: Justin Rankin’s Insights on Transformative Advertising with Vibe

    CTV for SMB Growth: Justin Rankin’s Insights on Transformative Advertising with Vibe
    Feb 6 2025
    Justin Rankin, CMO of Lion + Panda, discusses the advantages of connected TV (CTV) advertising through Vibe.co. He shares insights on how Vibe's unique offerings allow for targeted advertising with the reach of traditional TV, making it an attractive option for small and mid-sized businesses (SMBs). Justin elaborates on the diverse range of clients his agency serves, the creative strategies employed, and the importance of measurement in advertising effectiveness. He emphasizes the cost-effectiveness of CTV and its growing role in marketing strategies. Takeaways Vibe offers the reach of TV with online targeting. Saturation in traditional media led to exploring CTV. Creative flexibility allows for rapid testing of campaigns. Measurement of foot traffic and lead generation is crucial. CTV advertising is cost-effective compared to traditional platforms. Vibe's interface allows for real-time analytics. Diverse client base enhances creative campaign strategies. Early adoption of CTV can lead to competitive advantages. Return on advertising spend with Vibe has been exceptional. CTV is becoming a core part of marketing strategies. Chapters 00:00 Introduction to CTV Advertising and Vibe 02:50 Exploring Client Experiences and Diverse SMBs 06:00 Creative Campaigns and Measurement Strategies 08:51 The Future of CTV in Marketing Strategies
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    9 mins

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