That Amazon Ads Podcast

By: Stephen Noch and Andrew Bailiff
  • Summary

  • There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
    Stephen Noch and Andrew Bailiff
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Episodes
  • 10 Steps To A Successful Launch On Amazon
    Feb 18 2025

    Ready to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon. In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can fix issues like poor review or missing components.

    Discover the 3 key ranking factors - relevancy, visibility, and offer - and learn why the conversion rate is the most critical metric for your success. We explain why starting with single keyword campaigns is essential, why you should avoid auto campaigns early on, and how to leverage competitor data to pinpoint negative keywords, ensuring no wasted ad spend. Plus, get insider pricing strategies, including a clever strike-through pricing hack that creates a perceived discount to boost conversions.

    Tune in for practical, data-driven insights that every Amazon seller needs to optimize their PPC launch efficiently. Whether you're new to Amazon Advertising or a seasoned seller, these proven strategies will help you avoid common pitfalls and maximize your product's success on Amazon!

    👍 Like, subscribe, and hit the bell icon for more expert tips on launching andscaling your Amazon business!

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    42 mins
  • 🔥You're Doing NEGATIVE KEYWORDS WRONG!🔥
    Feb 11 2025

    #thatamazonadspodcast #amazonppc #amazonads

    ⁠Should you prefer the video version, catch us on YouTube.

    Get your FREE Amazon PPC Bid Optimizer.


    Join your FREE Discord Community of Amazon PPC professionals.


    SIGN UP for That Amazon Ads Masterclass.


    Get your FREE Amazon PPC Audit.

    ====================================


    Episode 84 - 🔥You're Doing NEGATIVE KEYWORDS WRONG! 🔥


    🔎Struggling with Amazon PPC? Many advertisers overuse negative keywords and kill their sales! In this episode, Andrew & Stephen break down 3 major mistakes in negative keyword strategies and reveal a smarter way to optimize your campaigns for better performance.🚀


    Most sellers blindly negate keywords based on high ACoS, high spend or lack of sales, but this approach eliminates potential winners and leads to missed revenue. Instead, Andrew & Stephen show how to filter keywords using conversion rates, clicks, and cost-per-acquisitions to make better optimization decisions. They also discuss why full automation is risky and how n-gram analysis can help identify underperforming keyword patterns without harming campaign growth.

    🔔Don't make these costly mistakes! Listen now & optimize your Amazon PPC like a pro!🚀


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    23 mins
  • Don't Make This Keyword Harvesting Mistake
    Feb 4 2025

    #thatamazonadspodcast #amazonppc #amazonads

    Should you prefer the video version, catch us on YouTube. ---------- Get your FREE Amazon PPC bid optimizer


    Join your FREE Discord community of Amazon PPC managers


    Sign up for That Amazon Ads MasterclassGet your FREE Amazon PPC Audit

    ----------

    🚨 𝐃𝐨𝐧’𝐭 𝐌𝐚𝐤𝐞 𝐓𝐡𝐢𝐬 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐇𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞! | 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

    🚨 Are you making this critical keyword harvesting mistake? 𝐒𝐭𝐞𝐩𝐡𝐞𝐧 & 𝐀𝐧𝐝𝐫𝐞𝐰 break down 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐦𝐚𝐧𝐚𝐠𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 for success!


    🔥 𝟏. 𝐀𝐯𝐨𝐢𝐝 𝐜𝐨𝐦𝐦𝐨𝐧 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 that could be hurting your Amazon PPC campaigns.


    🔑 𝟐. 𝐒𝐞𝐭 𝐮𝐩 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐜𝐫𝐢𝐭𝐞𝐫𝐢𝐚 to improve ad performance and keyword efficiency.


    📊 𝟑. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 strategies that will 𝒃𝒐𝒐𝒔𝒕 𝒚𝒐𝒖𝒓 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏'𝒔 𝑨𝑪𝑶𝑺 𝒂𝒏𝒅 𝑹𝑶𝑨𝑺.


    ⏳ Don’t let bad keyword harvesting 𝒘𝒂𝒔𝒕𝒆 𝒚𝒐𝒖𝒓 𝑨𝒎𝒂𝒛𝒐𝒏 𝑷𝑷𝑪 𝒃𝒖𝒅𝒈𝒆𝒕! Watch now and optimize your ads the right way!

    👍 𝐋𝐢𝐤𝐞, 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 & 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐛𝐞𝐥𝐥 to master Amazon PPC with Stephen & Andrew!


    #DontMakeThisKeywordHarvestingMistake #KeywordHarvesting #AmazonAdvertising

    ==========


    🔗Connect with Stephen & Andrew:


    Stephen


    Andrew Bailiff


    🎙️Follow That Amazon Ads Podcast:

    LinkedIn

    YouTube


    👋Closing Remarks:

    If you found this episode valuable and insightful, you can support us by liking,

    subscribing, and leaving us a review on your podcast platform of choice.

    Your feedback means the world to us and helps us improve the show.

    If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

    Stay tuned for the next episode, next week, same place!

    #dontmakethiskeywordharvestingmistake

    #overharvesting

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    22 mins

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