Wondering if it's even worth your time in the era of TikTok, LinkedIn, and YouTube? Well, hold up! In this episode, we’re diving deep into why Facebook is still a goldmine for client generation—if you know how to navigate the ecosystem. Whether you're tired of low engagement on your business page or frustrated by spammy DMs, this episode is packed with actionable strategies to make Facebook work for you. Plus, we wrap things up with a hilarious round of "Rebel in the Spotlight" where Nicola Howard reveals if her story about being picked up by the police on a bridge is true or a tall tale!

Key Takeaways:

• Master the Facebook Ecosystem: Learn why your personal profile, business page, and Facebook group all play crucial roles in getting more visibility and leads.
• No More Dead Ends!: Discover how to create “rabbit holes” on your profile that guide visitors straight to your business and increase conversions.
• Get the Right Audience: Why your Facebook business page isn’t dead—it's your secret weapon for building warm audiences that convert, especially when you’re ready to scale with ads.
• Collaboration is Key: Using joint ventures and FB Lives to get more eyeballs on your content and grow your business organically.

Facebook might not be the shiny new social media platform, but when you know how to navigate its ecosystem, it can still be a powerful tool for scaling your business. Don't leave your profile unoptimised or miss out on its full potential!

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