In this solo episode of the Stay Hungry Podcast, Joel Stone dives deep into one of the most crucial elements of success, taking ownership. Whether in business or life, the way you respond to challenges determines your trajectory. Joel unpacks the mindset shifts needed to stop blaming external factors and start taking control of your own results.

Through personal experiences and hard-hitting truths, he explores why no one is coming to save you and why that’s actually the best news you could hear. If you want to build a resilient, unstoppable business, this episode is a must-listen.

Key moments:

🔥 The harsh truth: No one will fix your business problems for you. It’s all on you.

⚡ Mindset vs. excuses: The cost of blaming the economy, competitors, or “bad luck.”

🔑 The power of response: Why your reaction to setbacks defines your future.

🧠 Training your mind like a muscle: Daily habits that separate winning entrepreneurs from the rest.

🚀 Taking full responsibility: What to do when your business isn’t growing and what you might be avoiding.

🎯 Your mindset challenge: Three practical steps to reframe problems, audit your headspace, and take radical ownership of your success.

No excuses. Just action.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel and Martha break down one of the harshest truths in business – you get out what you put in. They challenge entrepreneurs to assess whether their expectations match their effort, using real world examples of businesses aiming for big profits but only committing small investments.

From sales events and passive income myths to the realities of scaling property investments, they reveal why success is not just about working hard – it is about working smart. They also discuss the power of mentorship, the cost of playing small, and why putting in the reps early can lead to long term rewards.

This episode is a must listen for business owners looking to level up their mindset, pricing strategy, and work ethic to achieve sustainable success.

Key Takeaways:

• Effort vs Expectation If you want to make £100k, have you put in £100k’s worth of effort

• The Passive Income Myth There is no such thing as effortless money – recurring revenue takes more work not less

• The Cost of Playing Small Underpricing your services and staying in the comfort zone keeps you stuck

• The Power of Mentorship Investing in the right guidance can accelerate your growth far beyond what you would achieve alone

• Work Now Reap Later The people you admire today worked hard yesterday – now it is your turn

If you have ever wondered why your results do not match your ambitions, this episode will give you the reality check and strategy you need. Tune in now.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Marketing can make or break a business, but what happens when you fall for the wrong tactics? In this episode, Joel and Martha dive deep into the red flags that should set alarm bells ringing when working with marketing agencies, freelancers, or even in your own campaigns. From misleading reports and over-promising results to the dangers of blindly following trends, they break down the biggest mistakes businesses make.

With their signature blend of brutal honesty and humour, they also explore why some business owners wear “being busy” as a badge of honour, how pricing strategies affect perceived value, and the psychology behind luxury branding. Whether you’re hiring an agency or handling your marketing in-house, this episode will help you avoid costly mistakes and make smarter decisions.

Key Takeaways:

• The dangers of misleading marketing reports: How some agencies manipulate data to make results look better than they are.

• Beware of unrealistic promises: Why any agency guaranteeing success without knowing your numbers is a massive red flag.

• The pricing perception trap: How pricing affects consumer perception and why charging too little can hurt your brand.

• Selling the dream vs. reality: How some sales tactics manipulate buyers and why forced deals often lead to bad clients.

• Marketing for different audiences: Why marketing a budget product isn’t the same as marketing a luxury brand—and how agencies often get this wrong.

• Vanity metrics vs. real impact: The difference between impressive-looking stats and actual business growth.

If you want to protect your business from bad marketing decisions and level up your strategy, this episode is a must-listen! 🚀

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Ever wondered what really goes on behind the scenes at a marketing agency? Josh Walters did - so he decided to find out firsthand. After nearly 20 years in the railway industry, he swapped signalling systems for sales funnels, spending a week inside Codebreak to see how a high-performing marketing team operates.

In this episode, Josh and Joel pull back the curtain on the fast-paced world of marketing, revealing what surprised him, what challenged him, and what business owners can learn from his experience. From strategy meetings to AI-driven research, discover how a marketing agency tackles growth, solves problems and stays ahead of the competition.

Expect insights on:

• 🚀 The reality of running a marketing agency - what actually drives results for clients
• 📊 How marketing strategies are built (and why most businesses get it wrong)
• 🎯 What Josh took away from the experience that could transform any business

If you’ve ever thought about outsourcing marketing or even just wanted a peek inside an agency, this episode gives you an unfiltered look at what really goes on.

👉 Subscribe to Stay Hungry for more no-BS insights on business, marketing and mindset.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel and Martha tackle one of the biggest mistakes businesses make in marketing: following the crowd. They explain why blindly jumping on trends can leave you disappointed and why standing out is the real secret to success. By zigging when others zag, you can create campaigns that not only grab attention but also deliver results. With a mix of sharp insights and their usual banter, they highlight how being bold, authentic, and a little bit different can help you cut through the noise in a crowded marketplace.

Key Takeaways:
• Stop Chasing Trends: Jumping on bandwagons rarely leads to meaningful marketing results.

• Originality Matters: Being brave enough to go against the grain sets you apart from competitors.

• Think Long-Term: Trend-based marketing might be fun, but it doesn’t build the trust and loyalty that come with a strong, authentic brand.

• Lead, Don’t Follow: Create campaigns that make people take notice because they’re fresh and unique, not because they’re part of the latest fad.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this weeks episode Joel and Martha discuss personal and business growth, highlighting the challenges and rewards associated with navigating these changes. They reflect on the addition of new team members, recruitment strategies, and the importance of onboarding processes. Joel emphasizes the evolving nature of responsibilities and the necessity of adapting to new levels of success, comparing this to personal goals and the misconception that achieving milestones brings ease.

The duo also explore mindset shifts, particularly Joel's journey from a scarcity mindset to an abundance mentality. They touch on topics like resilience, handling unexpected challenges, and reframing struggles as opportunities for growth. Personal anecdotes are shared, such as Joel's family influences, including his mother's adventurous spirit, and his experiences balancing work, life, and personal loss.

They conclude by encouraging listeners to embrace life's inherent difficulties, recognising that every level of success comes with its own unique set of challenges. The overarching message is to develop resilience, face challenges head-on, and find growth through discomfort.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Instagram
Facebook
LinkedIn

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale dive into the essential steps for crafting a marketing manifesto that drives results. A marketing manifesto isn’t just a set of ideas; it’s a clear, actionable plan that aligns your marketing efforts with your business goals.

Joel and Martha cut through the fluff to provide entrepreneurs with the insights they need to build strategies that work.

From defining your objectives to understanding when marketing transitions to sales, this episode is packed with practical tips. Learn why clarity is crucial, how to allocate resources wisely, and which metrics matter most. Whether you’re a seasoned marketer or just starting out, this episode will help you avoid vague objectives, focus on high-impact channels, and create a manifesto that serves as your roadmap to success.

Key Takeaways:

• What is a Marketing Manifesto?: Understand its role in defining your goals, target audience, and strategy.
• Budgeting and Resources: Discover how to align your ambitions with your available budget and get maximum ROI.
• Measuring Success: Learn to track meaningful metrics like cost per lead and conversion rates—ditch the vanity metrics.
• Marketing vs. Sales: Recognize the critical handoff point where marketing efforts transition to sales.

Joel and Martha share actionable tips and real-world examples to help you craft a marketing manifesto that ensures focus, consistency, and measurable outcomes. It’s time to take control of your marketing strategy and make every effort count.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

In a world where everyone seems to be saying the same thing, how can your business stand out? In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most pressing challenges in modern marketing—differentiation. They explore how businesses can identify and communicate their unique value proposition (UVP) to stay ahead of competitors who might mimic their strategies.

Joel and Martha discuss the dangers of complacency in messaging, the importance of refreshing and refining your brand, and how to evolve your marketing to keep it relevant and effective. Through real-life examples and practical exercises, they show you how to define your UVP, align your messaging with your brand’s growth, and leverage your culture to create a lasting impression that competitors simply can’t copy.

Key Takeaways:

The Danger of Complacency: Why sticking to outdated messaging strategies leaves you vulnerable to competitors.

Building Your UVP: A step-by-step guide to articulating what makes your business the best choice.

Refreshing Your Messaging: Tips for aligning your tone and visuals with your current brand identity.

Staying Ahead: How tools like AI and a focus on culture can keep your business cutting-edge.

Packed with actionable advice, this episode is your roadmap to standing out in even the most crowded markets. If you’re ready to communicate what makes your business truly unique, this episode is a must-listen.

Links:

Website: https://www.codebreak.co.uk

Instagram: https://www.instagram.com/codebreakcrew/

Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/

Joel's Facebook: https://facebook.com/joelstoneofficial/

Resources:

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051