Spill The Ink

By: Michelle Calcote King
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  • Summary

  • Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.
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Career Success Economics Management Management & Leadership
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Episodes
  • Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field

    Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field
    Feb 11 2025
    In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal Marketing Association, disputes the idea that legal marketing is behind other professional services industries. He and Michelle Calcote King discuss how forward-thinking law firms are harnessing the power of content marketing and leveraging data analysis to bolster client retention. John emphasizes the vital role of relationship selling in legal marketing and explores how marketers can earn a seat at the table at their firms. John’s insights empower marketers to recognize their influence and champion the value of their profession. Here’s a glimpse of what you’ll learn About John Byrne’s journey from journalist to becoming a leader in the legal marketing field. About the Legal Marketing Association and its current strategic plan to support and uplift marketers. The unique challenges of the legal marketing field and examples of how innovating marketers are tackling them. Advice for legal marketers to earn a seat at the table at their law firms. Why John encourages legal marketers to embrace relationship selling. The value of content marketing for law firms. How legal marketers are using data analysis to improve client retention. The importance of tracking your achievements and not being deterred by negative feedback. About our featured guest John Byrne is the Chief Marketing Officer of Gould & Ratner. John has spent nearly 30 years in the legal profession, with much of that time devoted to helping lawyers attract new clients and engagements. He has particular skill in business development and traditional sales, as well as writing, marketing communications and public relations. John's most valuable skill, though, is his ability to connect with lawyers and clients alike, listening to them and understanding their needs to create strategies for success. An active participant in the 4,000-member Legal Marketing Association, John is its president for 2025. His service on its International Board of Directors includes roles as president-elect, an at-large member, chair of the Regional Leaders Committee, treasurer-elect and treasurer. He has also served as president of the group's Midwest Region as well as co-executive editor of LMA's Strategies magazine from 2015 to 2016, and as co-chair of LMA's Annual Conference in 2014. John earned his law degree from Loyola University Chicago and his bachelor's degree from the Medill School of Journalism at Northwestern University, where he was the editor in chief of The Daily Northwestern. For the past few years, John has served as chair of the board of directors for Students Publishing Co., Inc., the independent nonprofit entity that owns and operates The Daily Northwestern. Resources mentioned in this episode Check out Gould & Ratner Follow Gould & Ratner on LinkedIn, Facebook and X Check out the Legal Marketing Association Connect with John Byrne on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
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    36 mins
  • The Benefits of Peer Relationships for Legal Professionals

    The Benefits of Peer Relationships for Legal Professionals
    Dec 10 2024
    Emily McKeown and Lindsay Tiffany have a standing meeting to collaborate and advise each other on legal marketing and business development issues. The twist? They work for separate law firms. Their firms serve different geographic markets, so they aren’t in direct competition, but Emily and Lindsay say their peer relationship is invaluable. In this episode, they share the benefits this type of relationship offers law firms, how it enhances their professional development, and why they encourage others to build similar connections. Here’s a glimpse of what you’ll learn An introduction to Godfrey & Kahn and Wyrick Robbins. How Emily and Lindsay met and built a strong peer relationship in a competitive industry. The mutual benefits legal marketers, business developers and firms gain from peer work relationships — even across different geographies and markets. Tips for establishing, maintaining and nurturing virtual peer relationships. How to navigate confidentiality and handle sensitive information while still advising each other. The importance of transparency and vulnerability in building authentic relationships. What to keep in mind as conference season approaches. Why Emily and Linsday want people to shift how they think about mentorship in the legal industry. About our featured guests Emily McKeown is the Business Development Director at Godfrey & Kahn and works out of the firm’s Milwaukee office. She partners with attorneys throughout the firm to strengthen relationships and enhance the client experience. Emily works closely with leaders across all offices to build the Godfrey & Kahn brand and work to ensure the firm remains the premier choice for business clients throughout Wisconsin. Emily’s work focuses on business development coaching, building client engagement, and strengthening ties between Godfrey & Kahn and the local community. She serves on the firm’s Pro Bono and Community Engagement Committee. Prior to joining Godfrey & Kahn, Emily worked in government administration. As Director of Marketing and Engagement at Wyrick Robbins, Lindsay Tiffany oversees the firm’s public relations and marketing efforts with an emphasis on connecting attorneys and clients through digital channels and live events. Leveraging the firm’s website, social media and email marketing platform, she develops strategies to share the firm’s collective knowledge and assists in soliciting client feedback and measuring client satisfaction. Prior to joining Wyrick Robbins, Lindsay enjoyed digital marketing and client-facing roles at a boutique transactional law firm, a growth-stage software company and the Council for Entrepreneurial Development. Lindsay is an active member of the Legal Marketing Association, where she presently serves as an advisor to the Raleigh chapter’s local steering committee. Resources mentioned in this episode Check out Godfrey & Kahn Follow Godfrey & Kahn on LinkedIn Connect with Emily McKeown on LinkedIn Check out Wyrick Robbins Follow Wyrick Robbins on LinkedIn and X Connect with Lindsay Tiffany on LinkedIn Say hello to Michelle Calcote King on LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
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    27 mins
  • Marketing’s Role in Winning the War for AEC Talent

    Marketing’s Role in Winning the War for AEC Talent
    Nov 11 2024

    With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly stepping in to support talent recruiting, engagement and retention. Bryce Batts, the Co-Founder of AEC staffing firm Career Collective, sits down with us to talk about how marketing and HR departments are teaming up to attract top talent.

    Bryce gives us a glimpse into the state of the AEC hiring market and the top challenges hiring firms are navigating. She also covers how a strong employer brand impacts recruitment, why social media channels like LinkedIn should be a priority, the importance of internship programs, and more.

    Here’s a glimpse of what you’ll learn

    • About Career Collective and Bryce Batts’ journey to launching a staffing firm dedicated to the AEC industry.

    • Key factors driving the AEC talent shortage.

    • How marketing and HR are collaborating to improve recruiting, engagement and retention strategies.

    • The role of marketing in shaping a strong employer brand and how it can influence hiring.

    • How candidates use social media and why it’s crucial for firms to convey authenticity online.

    • Bryce’s advice on handling negative reviews on platforms like Glassdoor.

    • How marketing assets, project spotlights and a modern website impact seller-doer recruitment.

    About our featured guest

    Bryce has been a recruiter in the AEC industry for over 15 years and is a certified Career Coach. She met her husband in college, and they have two daughters and a Bernedoodle. Bryce earned her bachelor’s degree at North Carolina State University and received her master of business administration from Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals.

    Bryce is the co-CEO of Career Collective, an AEC recruiting and coaching firm. Career Collective was founded with a singular vision: Providing both candidates and employers with premier access to the best in AEC industry opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and Edwin's prowess in talent acquisition create a powerhouse duo dedicated to enriching both the careers of individuals and the teams of employers they serve.

    Resources mentioned in this episode

    • Check out Career Collective

    • Follow Career Collective on LinkedIn

    • Connect with Bryce Batts on LinkedIn

    • Say hello to Michelle Calcote King on LinkedIn

    Sponsor for this episode

    This episode is brought to you by Reputation Ink.

    Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
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    29 mins

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