• Social Video Diverts Audience Time Away From TV, Films? This Study Suggests the Opposite

  • Jan 29 2025
  • Length: 30 mins
  • Podcast

Social Video Diverts Audience Time Away From TV, Films? This Study Suggests the Opposite

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  • Summary

  • When Warner Bros. Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing effect on TV and film consumption. But as she shares in her latest study, the deeper she explored audience behavor, the more she saw that social video served as a potent discovery tool for the very programming to which it seemed to pose a competitive threat.

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