Everyone, we assume, wants to be their best person. Few of us, perhaps, none, hits all their marks in this pursuit even if the way toward the goal is generally apparent. If you want to know how to do a better job hitting those marks, whether its walking 10,000 steps, learning Esperanto, or quitting smoking, a good person to consult would be Katy Milkman. Working at the nexus of economics and psychology, Milkman – the James G. Dinan Professor at The Wharton School of the University of Pennsylvania and co-founder of the Behavior Change for Good Initiative at Penn – studies the almost alchemical process of turning good intentions into solid actions.

In this Social Science Bites podcast, she details for interviewer David Edmonds some of the biases and some of the critical thinking processes that both define and then overcome the obstacles to changing our behavior. These range from concepts with such academic names as present bias and temptation bundling to the more colloquial ‘what the hell effect’ and its antidote, the emergency reserve. But the point of her research – especially as it gets translated to the public through her podcast Choiceology or her 2021 book How to Change: The Science of Getting from Where You Are to Where You Want to Be – is to find practical ways to change yourself.

For example, she explains that “it's important for goals to be measurable and achievable, although they should be a stretch. You know, if your goal is ‘exercise more,’ how can you measure that? How could you even set a commitment device, for instance? … It's also important to have a plan of, sort of, when will I do it, where will I do it, how will I get there. These are called “implementation intentions.” I think the most important part of them is they associate a cue with the action. So just like an actor needs a cue to know when to say their lines, we need to not forget to take action on our goals.”

Her influence in turn is felt practically. Choiceology, for example, is sponsored by the brokerage house Charles Schwab, and Milkman has been a consultant for organizations ranging from the U.S. government and Walmart to 24 Hour Fitness and the American Red Cross. She is a former president of the Society for Judgment and Decision Making and a fellow of the Association for Psychological Science.

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There is a natural desire on the part of governments to ensure that their future citizens -- i.e. their nation's children -- are happy, healthy and productive, and that therefore governments have policies that work to achieve that. But good intentions never guarantee good policies.

Here's where economist Janet Currie steps in. Currie is the Henry Putnam Professor of Economics and Public Affairs at Princeton University, where she co-directs, with Kate Ho, the Center for Health and Wellbeing. In this Social Science Bites podcast, the pioneer in assessing the nexus of policy and parenting explains to interviewer David Edmonds how programs like Head Start in the United States and Sure Start in the United Kingdom provide real benefits over time to both their young clients as youths and later on in life.

After looking at a variety of programs and interventions, she details that "the general conclusion [is] that the programs that were spending more money directly on the children tended to have better outcomes."

Her findings suggest this holds true even when similar approaches don't have the same effect on adults. "[I]n the United States," she says, "if you give health insurance to adults who didn't have health insurance, they use more services, and they are happier about that, that they get to use services. But it doesn't actually seem to save very much money. On the other hand, when you cover children from a young age, that is cost effective, that does save money, and in fact, the costs of the program probably pay for themselves in terms of the reduction in illness and disability going forward."

In addition to her work at Princeton, Currie is also co-director of the National Bureau of Economic Research's Program on Families and Children. She has been president of the American Economic Association for 2024 and has also served as president of the American Society of Health Economics, the Society of Labor Economics, the Eastern Economic Association, and the Western Economic Association. Two years ago, she received the Klaus J. Jacobs Research Prize "for her foundational work on the influence of context such as policy decisions, environment, or health systems on child development."