So you want to be a copywriter with Bernadette Schwerdt

By: Copy School & Australian Writers' Centre
  • Summary

  • Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

    2025 Australian Writers' Centre and Copy School
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Episodes
  • COPYWRITER 085: How to set up your copywriting business for financial success with Andrew Nicholls
    Feb 23 2025

    Starting a copywriting business is exciting, but navigating the financial and legal aspects can feel overwhelming. From choosing the proper business structure to understanding tax obligations, there’s a lot to consider.

    In this episode, Andrew Nicholls, an experienced finance expert and business advisor, breaks it all down in a way that’s easy to understand.

    Whether you’re just starting out or already running your copywriting business, this episode will help you make informed financial decisions and avoid common pitfalls. Andrew shares insights on when to register for GST, how to structure your business for success, what insurances you need and what deductions you can claim.

    This episode is a goldmine of practical advice for copywriters and small business owners looking to take control of their finances and set up their businesses for success. Whether you're just getting started or thinking about growing, Andrew’s insights will help you navigate the complexities of business finance with confidence.

    You’ll learn:

    • The different business structures available to copywriters (sole trader vs. company vs. trust)
    • Why you need an ABN and how to get one
    • What to do if you're freelancing on the side while working full-time
    • When you need to start charging GST and what that means for your business
    • The reporting obligations of a GST-registered business
    • When it makes sense to transition from a sole trader to a company
    • The key differences between a bookkeeper and an accountant (and when you need one)
    • What business expenses you can and can’t claim as a copywriter
    • The types of business insurance you need (and which ones you can skip)
    • Common rookie accounting mistakes that get small business owners into trouble with the ATO
    • When to start using accounting software like Xero and how it can help manage your finances

    Read the show notes

    This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

    Join our community of copywriters at CopyClub.com.au.

    See omnystudio.com/listener for privacy information.

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    55 mins
  • COPYWRITER 084: How to write newsletters, master AI, and tell great stories with Steven Lewis
    Feb 2 2025

    Steven Lewis is one of the most experienced copywriters working in Australia today and was one of the world’s first web copywriters. Yes, he’s that old, but in a good way because he’s been around and he knows what works and what doesn’t.

    Steven is a master of writing emails that get noticed and creating content that connects and converts.

    In this episode, Steven Lewis, founder of Taleist and The Obvious Choice, shares his expertise on writing emails that get opened, creating newsletters that build loyalty, and using AI effectively to complement your copywriting skills.

    From his early days as one of the first website copywriters to his current role running a copywriting agency, Steven’s no-nonsense approach will challenge conventional wisdom and provide actionable insights. If you’re ready to up your game and make your writing stand out, this episode is for you.

    You’ll learn:

    • Steven’s 3-step structure for creating engaging emails that build trust and drive action
    • Why plain-text emails and conversational subject lines outperform flashy designs
    • How to deliver meaningful content without giving away too much for free
    • How to train AI tools like ChatGPT to write in your tone and serve your audience better

    Read the show notes

    This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

    Join our community of copywriters at CopyClub.com.au.

    See omnystudio.com/listener for privacy information.

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    40 mins
  • COPYWRITER 083: How to add grant writing to your copywriting services with Elaine Abery
    Jan 12 2025

    Grant writing is a highly lucrative skill, and the demand for skilled grant writers has never been higher. If you want to master grant writing, attract clients, and confidently charge for your services, this podcast episode is for you.

    In this episode, Elaine Abery of Unravelling Red Tape shares her invaluable expertise in grant writing, advocacy, and working with government organisations. Whether you’re new to grant writing or want to refine your skills, this conversation is packed with insights to help you become an in-demand grant writer.

    You’ll learn:

    • What grants are, who offers them, and where to find them

    • How to craft a winning grant application, use the right language, address the criteria and avoid rookie mistakes

    • How to pitch your grant writing services to not-for-profits and build a sustainable business model

    • Where to find lucrative government grant writing opportunities

    • How to approach individual government departments outside the formal tendering process

    Read the show notes

    This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

    Join our community of copywriters at CopyClub.com.au.

    See omnystudio.com/listener for privacy information.

    Show more Show less
    34 mins

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