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Is taking out a loan to invest in your health business a smart move?

That’s the question my friend, who wants to open a gym, asked me.

He was debating whether to borrow $300K at 14% interest and pay an extra $127K in interest over time.

Here’s the deal…

As a business owner, you have to make big decisions about where to invest your money.

And that means understanding business risk vs reward—because playing it safe doesn’t lead to success.

I’ve made huge financial bets in my business.

Some worked, some didn’t.

But without those investments, I wouldn’t be where I am today.

And that’s the difference between business owners who scale and those who stay stuck.

They make bold decisions, take smart risks, and invest in growth—whether that’s in ads, coaching, or hiring the right team.

In this episode, I’ll break down:

✔ How to think about debt when growing your coaching business
✔ Why risk is necessary if you want to build real wealth
✔ How to allocate your resources wisely (without burning cash)
✔ Why investing in online coaching is far smarter than brick-and-mortar

If you're serious about scaling your health coaching business, listen to this.