• Should America Be Run by … Trader Joe’s? (Update)

  • Mar 21 2025
  • Length: 48 mins
  • Podcast
  • 5.0 out of 5 stars (1 rating)

Should America Be Run by … Trader Joe’s? (Update)

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  • Summary

  • The quirky little grocery chain with California roots and German ownership has a lot to teach all of us about choice architecture, efficiency, frugality, collaboration, and team spirit.

    • SOURCES:
      • Kirk DesErmia, facilities manager in Seward, Alaska.
      • Mark Gardiner, journalist and author.
      • Sheena Iyengar, professor of business at Columbia Business School.
      • Michael Roberto, professor of management at Bryant University.

    • RESOURCES:
      • “Trader Joe’s,” David Ager and Michael Roberto (Harvard Business School Case, 2014).
      • “What Brands Are Actually Behind Trader Joe’s Snacks?,” Vince Dixon (Eater, 2017).
      • Build a Brand Like Trader Joe’s by Mark Gardiner (2012).
      • “When Choice is Demotivating: Can One Desire Too Much of a Good Thing?,” Sheena Iyengar and Mark Lepper (Journal of Personality and Social Psychology, 2000).
      • Unlocking Creativity, by Michael Roberto (2019).

    • EXTRAS:
      • “How Can This Possibly Be True?,” by Freakonomics Radio (2016).
      • “How to Save $1 Billion Without Even Trying,” by Freakonomics Radio (2016).
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Long Live Trader Joe’s

Now I can eloquently explain my love for TJ. Thanks for the facts and for connecting the dots for the listeners.

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