💻Join My FREE Online-Event: The Best-Kept Secret To A Profitable Online Shop: https://dropshipunlocked.com/online-event?el=podcast-102-ecom-success-with-phil-irvine

Connect with Phil on LinkedIn ➡️https://www.linkedin.com/in/pirvine/

Check out Phil’s drinks brand ➡️ DRINK MXXN

🗣Hosts Lewis Smith and James Eardley are joined by Phil Irvine, the Head of eCommerce and Growth Marketing at Mojo.

Phil brings a wealth of experience in multi-channel ecommerce and shares actionable strategies to help you scale your business beyond just Google and Meta ads.

👉 Prefer to watch this on Youtube? Check it out here ➡️ https://youtu.be/4CyVVzNGYAE

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Topics Discussed:

★ Omni-Channel Marketing Explained: The importance of diversifying marketing strategies beyond traditional channels. Phil's omni-channel approach to ecommerce includes consistent messaging, customer data personalisation, and leveraging a variety of platforms like podcasts and niche audiences.

★ The Core Principles of Omni-Channel Marketing: Consistency is key: maintaining consistent messaging across all touchpoints, including site experience, ads, and customer service.

★ Practical Advice for New Ecommerce Entrepreneurs: Conduct upfront research to ensure product-market fit before diving into ecommerce.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle

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Key Takeaways:

★ Embrace Omni-Channel Marketing: Expanding your marketing channels can significantly boost growth. Make sure your messaging is consistent across all platforms, and leverage new mediums like podcasts to reach niche audiences.

★ Customer-Centric Approach: Put the customer at the centre of everything you do. Use customer data to personalise their experience and always deliver value through consistent messaging across all touchpoints.

★ Start Strong with Research and Preparation: For beginners, ensure you conduct solid product-market fit research and establish strong backend systems before launching your business.

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