Same Same but Different - The Origin Story of Same Same Water

I feel cooler just by association.

In this episode of the Most Intelligent Selection podcast, Charlie and Ava discuss the journey of founding Same Same Water, an Australian sustainable water brand. Charlie shares the transition from his family's milk distribution business to water, the challenges they faced, and the marketing strategies they employ. Ava talks about the creative approaches in marketing and content creation for the brand, including collaborations and community involvement. They delve into the importance of sustainability, the dynamics of their partnership, and their ambitious plans for the future.

00:28 The Origin Story of Same Same Water

01:29 Marketing and Sustainability Challenges

03:54 Business Strategies and Social Media

10:39 Creative Collaborations and Community Building

15:10 Personal Challenges and Growth

22:57 Organic Growth on Instagram

23:27 Design Inspiration and Brand Identity

24:12 Simplicity in Product and Pricing

24:55 Trade Show Insights and Market Position

25:52 Aluminium Bottles and Sustainability

26:52 Challenges and Future of the Water Industry

30:25 Building a Lifestyle Brand

31:58 Entrepreneurial Advice and Personal Stories

39:05 Future Products and Final Thoughts

https://samesame.au/

https://www.instagram.com/samesamesupply/