Send us a text

Want to turn your trade business into a sales powerhouse? This episode of Small Business Pivots features an electrifying conversation with Gene Slade, founder of Lead Ninja and Lead Ninja AI. From humble beginnings in his family's HVAC company to leading a sales training revolution, Gene reveals the essential strategies tradespeople need to boost sales and grow their businesses. This episode is packed with sales techniques, training insights, and actionable advice that can take your business to the next level.

Unlocking the Power of Sales Training
Gene’s story is a testament to how tradespeople can elevate their businesses by mastering the art of sales. He explains how the absence of formal sales education in trades like HVAC, plumbing, and electrical work leaves a gap that his training fills. Gene’s focus on asking strategic questions helps clients make better decisions, turning cold leads into loyal customers. His approach highlights the power of sales techniques and how it can transform the trajectory of a business.

Sales Growth Strategies for Tradespeople
Gene’s rise from lead installer to successful HVAC business owner and sales trainer is packed with lessons for anyone looking to boost their trade business. He sheds light on how to ethically overcome common objections—like price—and demonstrates how his clients have seen major income growth after adopting his methods. Discover how Gene’s unique approach to lead generation, including leveraging radio advertising, resulted in a thriving business that continues to deliver high-converting leads. Learn how to turn more leads into paying customers with his proven tactics.

Building a High-Performance Sales Team
Scaling your trade business requires a high-performing sales team. Gene explains the art of recruiting top-tier talent by prioritizing customer service skills over traditional experience. He emphasizes the importance of nurturing employees by aligning their personal goals with the company’s vision, leading to greater retention and higher performance. By focusing on mentorship and leadership—inspired by figures like Les Brown and John Maxwell—Gene’s methods create a ripple effect of growth throughout the organization.

Listen now and take the first step toward becoming a sales powerhouse in your industry.

Gene Slade: CEO and Founder of Aspire Growth Advisors

Website: https://leadninjasystem.com/

LinkedIn: https://www.linkedin.com/in/geneslade/

YouTube: https://www.youtube.com/@geneslade

Facebook: https://www.facebook.com/LeadNinja

#SalesPowerhouse #GeneSlade #LeadNinja #TradesBusinessGrowth #SalesTraining #TradesPeople #LeadGeneration #BusinessGrowth #SalesTechniques #CustomerSuccess #HVACSales #SalesMentorship #SalesLeadership #SmallBusinessPivots #BusinessPodcast #MichaelDMorrison #BOSS #BusinessOwnership

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/

3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com

4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation


FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/

-WEBSITE: https://www.michaeldmorrison.com/

-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

-YOUTUBE: https://youtube.com/@businessownershipsimplified