Ryan and Jamie (ex-Senior Demand Gen Manager at Cognism) host a webinar, especially for B2B SaaS founders and marketers, on how to create a demand gen campaign in 8 steps.

Takeaways

• What is demand gen, and why is it so powerful for SaaS brands?
• How to create a demand generation strategy and implementation plan
• Examples of real-world successful demand gen campaigns

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode of SaaS Marketing Weekly, Ryan discusses how much SaaS companies should allocate for marketing budgets based on their revenue and funding. He emphasises the importance of investing appropriately in marketing to scale the business and provides insights on how to break down a marketing budget effectively. Ryan also shares strategies for paid advertising and the significance of being precise with targeting, especially for companies with smaller budgets.

Takeaways

• SaaS companies should spend a certain % of their revenue on marketing.
• If funded, they should allocate a % of funding to marketing activities.
• Internal marketing hires are separate from the marketing budget.
• Paid ads should be a significant part of the marketing budget.
• A sample budget breakdown includes paid ads, SEO, and exhibitions.
• Start with at least £1,000 a month for ads to see results.
• Consider hiring a full-service marketing partner for better ROI.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Ryan discusses ten inbound marketing tactics that are budget-friendly for SaaS businesses. He emphasises the importance of clear messaging, creating and repurposing content, offering lead magnets, nurturing leads through email, collaborating with industry peers, leveraging LinkedIn outreach, hosting discussions, utilising customer success stories, and more.

Takeaways

• Improving bottom-of-the-funnel messaging is crucial for SaaS success.
• Blog articles can be repurposed into various content formats.
• Lead magnets are essential for capturing potential customers' information.
• Email nurturing sequences keep your brand top of mind for leads.
• Collaborating with industry peers can expand your reach significantly.
• LinkedIn outreach is a powerful tool for generating leads.
• Round table discussions can attract attention and build authority.
• Customer success stories can enhance trust and credibility.
• Retargeting website visitors increases conversion chances.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode of SaaS Marketing Weekly, Ryan discusses the 10 must-have features for a high-converting website. He emphasises the importance of effective product showcasing, interactive demos, ROI calculators, emotional connections with visitors, optimised demo booking pages and more.

Takeaways

• Animated GIFs can effectively showcase your product.
• Examples from Slack.com
• Interactive demos help users engage with your software.
• An ROI calculator can clarify the value of your product.
• Emotional connections can drive conversions on your site.
• A well-structured Book a Demo page can increase sign-ups.
• Competitor comparison pages can attract potential customers.
• Ungated pricing builds trust and transparency.
• A resources hub enhances brand visibility and authority.
• Case studies are essential for building trust with potential clients.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Ryan James discusses effective strategies for generating 500 signups for webinars. He emphasises the importance of integrating webinars into a broader marketing strategy, allowing sufficient time for promotion, and creating compelling landing pages. Ryan shares six channels for driving traffic to webinars, including LinkedIn DMs, cold emails, and leveraging co-hosts' networks. He also highlights the significance of nurturing leads before and after the webinar to maximise engagement and conversion.

Takeaways

• Webinars are a key marketing tool for B2B businesses.
• Integrate webinars into a content funnel for better results.
• Start marketing your webinar at least three weeks in advance.
• Create a compelling landing page with a strong hook.
• Use LinkedIn DMs for personalised outreach to potential attendees.
• Cold emails can reach a larger audience effectively.
• Leverage your co-host's network for additional exposure.
• Nurture leads before the webinar to keep them engaged.
• Send follow-up emails with valuable content after the webinar.
• Consider outsourcing webinar marketing to professionals if needed.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Ryan discusses strategies for scaling a SaaS business in 2025, focusing on the importance of consistent content creation and thought leadership. He outlines a five-step process for building a content engine.

Takeaways

• Start the year by focusing on scaling your SaaS business.
• Content and ads are the fundamentals of growth.
• Consistent, high-quality thought leadership content is key.
• Create a content calendar to plan your topics.
• Interviews with thought leaders can generate valuable content.
• Repurpose long-form content into short-form formats.
• Establish SOPs to streamline content creation processes.
• Be consistent in your content output to build authority.
• Monitor engagement to refine your content strategy.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Ryan reflects on the success of the SaaS Marketing Weekly podcast and shares five effective marketing campaign ideas to kickstart 2025. He emphasises the importance of the New Year mindset in marketing and provides actionable strategies.

Takeaways

• The New Year mindset is powerful for marketing.
• A New Year's landing page can attract leads effectively.
• LinkedIn polls can significantly increase engagement.
• Announcing upcoming features builds excitement.
• A predictions guide positions your brand as a thought leader.
• Offering discounts can drive conversions in January.
• Starting campaigns in December is crucial for January success.
• Engaging with your audience through polls can lead to valuable insights.
• Creating a waitlist can generate leads for new products.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Ryan discusses the complexities of managing advertising during the holiday season, particularly for B2B SaaS companies. He explores whether to pause ads, the implications of doing so, and strategies for maintaining engagement through top-of-funnel content.

Takeaways

• Turning off ads can save budget but may hurt lead generation.
• Keeping ads running can lower cost per click due to less competition.
• Meta platforms see increased usage during holidays.
• Consider switching ad focus to top-of-funnel content during holidays.
• Avoid the learning phase by reducing budget instead of pausing ads.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io