S4 Ep13: Why women are transforming intellectual property
Jan 28 2025
Length: 31 mins
Podcast

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S4 Ep13: Why women are transforming intellectual property

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Summary
Meet the CEO of Pathformance. Elizabeth Johnson is on a mission to create a solution that helps advertisers and partners understand the impact of their media efforts, formulate strategies based on real-time data, and drive meaningful marketing results. She's oozing IP and protecting her ideas as fast as she implements them.

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