Summary

In this episode of Brand Chops, Zack Lemear and Chris Duhaime delve into the significance of core values in business. They discuss how core values should be unflappable, align with the reality of the business, and evolve with changing social norms. The conversation emphasizes the importance of developing core values from both positive and negative experiences, identifying trends through customer feedback, and creating inspirational values that resonate with employees and clients alike. They also highlight the need for visibility and recognition of core values within the company to foster a positive culture.

Takeaways

• Core values must be unflappable and timeless.
• Align core values with actual business practices.
• Evolve core values to reflect modern societal norms.
• Develop core values from both positive and negative experiences.
• Identify trends in customer feedback to shape core values.
• Core values should inspire and resonate with employees.
• Visibility of core values is crucial for company culture.
• Recognizing employees for embodying core values fosters positivity.
• A positive company culture cannot be bought; it must be built.
• Core values should reflect the principles you won't sacrifice.

Chapters

• 00:00 Introduction and Overview
• 00:20 The Power of Unflappable Core Values
• 02:16 Avoiding Antiquated Core Values
• 04:09 Creating Unique Core Values
• 06:39 Core Values as Brand Personality
• 12:39 Developing and Summarizing Core Values
• 20:22 Visibility and Communication of Core Values
• 21:56 Core Values and Internal Culture
• 22:47 Inspiring Employees and Attracting Customers
• 23:53 Conclusion

Contact Us

Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense. If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com. If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful. See you next time on Brand Chops, where we chop up brands to see what they're made of!