Summary

In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime discuss the importance of leveraging LinkedIn for personal branding with expert Angela Dunz. They explore key elements of optimizing LinkedIn profiles, including the significance of profile photos, crafting an effective about section, and leveraging existing networks. Angela shares insights on common mistakes users make, the importance of consistency, and how to effectively use LinkedIn as a relationship-building tool.

Takeaways

• The above the fold view is crucial for first impressions.
• Profile photos should be current and recognizable.
• Your LinkedIn headline should clearly state who you serve and the problems you solve.
• The about section should focus on the client's needs, not just your experience.
• Networking on LinkedIn is about maintaining relationships, not just making sales.
• The featured section should include valuable resources for your audience.
• Custom buttons can be used to drive newsletter sign-ups or coffee chats.
• Contributing to articles can help build authority but requires consistency.
• Many users neglect to update their profiles, which affects visibility.
• LinkedIn should be viewed as a one-to-one conversation rather than a one-to-many platform.

Chapters

• 00:00 Introduction and Guest Introduction
• 03:55 Above-the-Fold View and Profile Photo
• 07:05 Utilizing the Banner and Headline
• 10:41 Leveraging Connections and Networking on LinkedIn
• 13:58 Best Practices for the Featured Section
• 16:03 Optimizing the Custom Button
• 18:10 Contributing to Articles on LinkedIn
• 22:21 LinkedIn as a Relationship-Building Tool
• 25:00 Final Advice and Conclusion
• 26:20 Brandchops Outro.wav

Contact Us

Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense. If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com. If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful. See you next time on Brand Chops, where we chop up brands to see what they're made of!