Run a Profitable Gym

By: Chris Cooper
  • Summary

  • Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

    © 2024 Run a Profitable Gym
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Episodes
  • When Every Client Pays You More Than $500 a Month!
    Nov 25 2024

    Imagine if every client paid you between $500 and $800 every month. That’s a reality for the gyms on this month’s leaderboard.

    In today’s episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper shares the Top 10 leaderboard for average revenue per member (ARM).

    With a mean ARM of $608 and an average client headcount of 58, our leaders are focusing on high-value options beyond group training, such as one-on-one and semi-private coaching.

    These options help high-value clients get to their goals faster, while boosting your ARM. And if a group client isn’t happy with progress, it's easy to offer them more attention by suggesting premium options in goal review sessions.

    Tune in to the full episode to hear more tips for boosting your gym’s ARM.

    Links

    Gym Owners United

    Book a Call

    00:23 - ARM and 1-on-1 coaching

    02:12 - ARM leaderboard

    04:14 - Showing what is possible

    07:58 - Response from top gyms

    10:55 - Confusing method with model

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    16 mins
  • 4 Surefire Ways to Get More Gym Members Without Discounts
    Nov 21 2024

    Want more gym members without slashing your prices? Discounts can undermine your gym’s value, hurt your profit margins and attract the wrong clients. There’s a better way.

    In this episode of "Run a Profitable Gym," host Mike Warkentin is joined by John Franklin, chief marketing officer at Two-Brain and Kilo.

    John shares four proven strategies to help you attract and retain new clients without offering discounts: events, holiday challenges, New Year’s Day check-ins and black card referral campaigns. He lays out examples of each tactic and offers practical tips for implementation at your gym.

    John’s advice is clear: Focus on attracting high-value members who will stay for years instead of using discounts to lure in low-paying coupon clippers who won’t stick around.

    For more support on running a profitable gym without discounts, get Chris Cooper’s free guide "The Gym Owner’s Guide to a Discount-Free Black Friday" by joining Gym Owners United, linked below.

    Links

    Gym Owners United

    Book a Call

    01:10 - Get more clients before 2025

    06:08 - Holiday nutrition challenge

    09:09 - New Year’s Day check-in

    12:55 - Duplicate your best members

    16:05 - Execution matters the most

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    20 mins
  • "We Don't Have Discounts": How to Keep Your Profit on Black Friday
    Nov 18 2024

    Slashing prices for Black Friday is a mistake if you sell coaching.

    Discounts attract the wrong clients and teach the right clients to wait for sales instead of renew memberships at full price.

    Worse, the discount comes out of your profit. The government still gets paid if you cut your rates, and so does the landlord. But you take home less money.

    In this episode of "Run a Profitable Gym," Chris Cooper explains exactly what to say when people ask for discounts—use his lines word for word.

    He also tells you what to do instead of gutting your profit. Hint: Build value so you attract great clients who will pay full price and stay for years.

    Links

    Chris Cooper's e-book "The Gym Owner's Guide to a Discount-Free Black Friday" is available here: Gym Owners United

    Book a Call

    2:40 - Stay away from discounts

    9:28 - The discount snowball

    13:35 - "We don’t play those games"

    18:23 - Discounts can stop you from giving

    24:11 - "Feeling the discounts"

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    29 mins

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