Unlock the secrets to revolutionizing your recruitment strategy with marketing principles, guided by the expertise of Jody Underhill, the visionary behind Rapid Hire Pro. Discover how Jody's innovative approach has transformed the hiring process for over 4,000 trades industry professionals. Learn how to captivate and retain top talent by marketing your company to potential employees, just as you would to customers. From crafting compelling job ads to leveraging social media, we explore effective strategies that help you stand out in a competitive job market.

Explore the vital role of company culture in attracting top-tier candidates. We delve into how aligning your organization's values with those of potential employees is key to building a thriving workforce. Jody shares groundbreaking practices like one-way video interviews and automated systems that ensure employee satisfaction by reducing unnecessary hurdles. Understand the significance of competitive pay, work-life balance, and a strong online reputation in drawing the right talent who will excel in your business environment.

Navigate the complexities of optimizing recruitment with marketing strategies, including the use of DISC assessments and multi-step qualifying processes. We discuss the importance of maintaining a robust hiring pipeline, even during slower periods, and aligning recruitment efforts with retention goals to ensure long-term satisfaction. Gain insights into effective interview techniques that uncover genuine motivations and the true potential of candidates. With actionable strategies and expert advice, this episode equips you to build a sustainable hiring pipeline that drives lasting success.

🔗 https://rapidhirepro.com

🔑 Key Takeaways:
- Recruitment is Marketing
- Culture Drives Retention
- Automation Saves Time

Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: https://www.rsra.org/join/
👉 Take your marketing to the next level: https://shorturl.at/gWRAU
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This week on Roofing Success, join Jim and Bryson Berard, CEO of In the Light Roofing, as Bryson shares how aligning his God-given talents with a clear vision has fueled his success. Learn how he builds momentum through effective systems, servant leadership, and a strong team culture. Discover his strategies for scaling operations, hiring based on core values, and fostering continuous improvement to drive growth and profitability.

Bryson reflects on early hiring challenges, the value of moral authority, and the importance of investing in people. Hear his insights on building relationships with subcontractors and understanding cultural nuances to enhance collaboration and loyalty.

This episode delves into inventory management, leveraging industry relationships, and honing leadership skills for sustainable growth. Gain practical tips to align your strengths with your business, prevent burnout, and create a lasting legacy while leading a mission-driven team.

🔗 https://inthelightroofing.com/

🔑 Key Takeaways:
- Align Talents and Vision
- Build a Strong Team and Culture
- Momentum Through Systems and Stewardship

Resources & Links:
🤝 Join The Roofing & Solar Reform Alliance: https://www.rsra.org/join/
👉 Take your marketing to the next level: https://shorturl.at/gWRAU
🎯 Join Our Facebook Group: https://www.facebook.com/groups/roofingsuccess/

📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://podcasts.apple.com/us/podcast/roofing-success/id1483394012

Unlock the full potential of your roofing business with proven marketing strategies that deliver real results. In this episode of the Roofing Success Podcast, Jim Ahlin shares his insights on how to build a marketing plan that works—without falling into the usual traps. Drawing on his experience working with hundreds of contractors, Jim explains how to set achievable revenue goals and create an omnipresent brand. He advises against chasing fleeting trends and stresses the importance of consistency and a solid foundation.

Jim takes us through the key components of lead generation and conversion, highlighting how to align sales targets with lead volume. He emphasizes the need to measure these metrics carefully so your marketing strategy supports your overall business goals. By defining your ideal customer and crafting the right message, you’ll learn how to choose the best platforms to reach your audience, whether you’re targeting storm restoration clients or retail markets. Understanding your customer’s needs, addressing their pain points, and overcoming objections like price and indecision are all essential.

The episode also reveals the secrets to crafting marketing messages that build trust, demonstrate value, and highlight your local presence. Jim covers everything from split testing to using Google Ads, social media, and traditional advertising. He also discusses the importance of a strong website that converts visitors into leads and appointments. With automation tools and an integrated approach to SEO, Google Ads, and social media, roofing businesses can stay competitive and grow in 2025 and beyond. Tune in for actionable advice on how to invest wisely in your marketing to take your business to the next level.

Links:

https://roofingsuccesspodcast.com/

If you're ready to join the movement to stop the scum and reform the roofing industry, check out Roofing & Solar Reform Alliance!

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The Roofing Success Podcast

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