Episodes

  • The Power of Consumer Conversations: Turning Social Data into Dollars

    The Power of Consumer Conversations: Turning Social Data into Dollars
    Feb 23 2025
    In this episode of Revenue Boost: A Marketing Podcast for Business Leaders, host Kerry Curran sits down with Frank Gregory, Head of Social Intelligence at Nestlé USA, to explore the transformative power of social listening in today’s business landscape. Frank dives into how analyzing consumer conversations on social platforms can unlock invaluable insights that drive smarter strategies, product innovation, and, ultimately, revenue growth. From fast-moving cultural trends to slow-brewing consumer shifts, Frank shares real-world examples of how Nestlé uses social data to uncover opportunities, stay ahead of competitors, and connect more meaningfully with audiences. Whether it’s creating new products inspired by emerging trends or fine-tuning marketing campaigns with hyper-relevant data, this episode is packed with actionable insights on leveraging social intelligence to turn data into dollars. Tune in to discover: How social listening has evolved from monitoring conversations to fueling business decisions across departments. Real-life examples of fast and slow culture trends driving product innovation. The role of AI in democratizing social insights and making businesses smarter. How to take the first step toward implementing social listening and intelligence in your organization. This is a must-listen for any business leader or marketer looking to harness the power of social data for competitive advantage and revenue growth.To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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    35 mins
  • Mobile Commerce 2.0: Boosting Retailer Revenue with Better Shopper Experience

    Mobile Commerce 2.0: Boosting Retailer Revenue with Better Shopper Experience
    Feb 20 2025
    "The key to driving revenue in mobile commerce is creating seamless connections between inspiration and action. When you optimize the shopper's journey—from the moment of intent to the point of purchase—you unlock value for retailers, creators, and consumers alike." – Michael Jaconi In this episode of Revenue Boost: A Marketing Podcast, titled, Mobile Commerce 2.0: Boosting Retailer Revenue with Better Shopper Experience, host Kerry Curran dives into the evolving world of mobile commerce and its impact on retailer revenue. Joined by mobile monetization expert Michael Jaconi, the discussion centers on how retailers can optimize mobile experiences to create seamless shopper journeys that drive meaningful revenue growth. Discover how innovations in link optimization, attribution, and mobile-first strategies are transforming the way retailers connect with consumers. From empowering creators and influencers to improving app functionality, this episode reveals how a better shopper experience leads to bigger profits. Whether you're a retailer, marketer, or strategist, tune in for actionable insights to elevate your mobile commerce game and maximize revenue opportunities!"To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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    29 mins
  • Cracking the Amazon Algorithm: Strategies for Increased Visibility and Revenue

    Cracking the Amazon Algorithm: Strategies for Increased Visibility and Revenue
    Feb 14 2025

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    To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

    If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

    B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

    One of the biggest challenges?

    Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

    Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

    To grow revenue, companies must excel across four critical stages:

    ✅Awareness: They must have heard of you

    ✅Affinity: They must like you and believe you can solve their challenges

    ✅In-Market: They must be ready to buy

    ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

    At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

    - Increased high-quality lead volume

    - Shortened sales cycles

    - Improved close rates

    I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

    I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

    Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
    Show more Show less
    28 mins
  • Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising

    Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising
    Feb 12 2025
    "When you combine on-site inventory with a retailer's audience data, magic happens. It’s all about leveraging the right data to show the right ads to the right shoppers - and that’s where real gains are made." – Harsh Jiandani Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising Ready to unlock the next big opportunities in retail media? In this episode, Kerry Curran sits down with Harsh Jiandani, Chief Commercial Officer at Kodi, to explore how retailers are breaking down silos and unifying advertising across onsite, offsite, and in-store channels. Discover how advanced audience data, shoppable connected TV, and in-store innovations like digital screens are transforming the shopper experience and driving revenue growth. Harsh shares actionable insights on overcoming challenges like data fragmentation and how brands and retailers can capitalize on this new frontier. If you're ready to think smarter, optimize campaigns, and boost revenue, this episode is a must-listen!"To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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    21 mins
  • Unlocking Revenue Growth: The Power of Discovery Calls and Buyer Insights

    Unlocking Revenue Growth: The Power of Discovery Calls and Buyer Insights
    Feb 4 2025
    In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran is joined by Amanda Crooks, Head of Sales and Marketing at Blink Metrics, to explore the critical role of discovery calls in driving revenue growth. Amanda shares her expertise on how asking the right questions, actively listening, and understanding buyer pain points can not only build trust but also uncover opportunities to create tailored solutions that resonate with prospective clients. The conversation highlights the importance of aligning sales and marketing to deliver relevant messaging, clarify value propositions, and address customer needs effectively. Amanda provides actionable insights into how discovery calls can double as invaluable research tools, offering feedback on brand messaging and buyer behavior. Whether you’re in sales, marketing, or leadership, this episode will leave you equipped to turn conversations into conversions and boost your revenue potential.To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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    30 mins
  • Winning Every Stage: A Sales Framework for Sustainable Revenue Success

    Winning Every Stage: A Sales Framework for Sustainable Revenue Success
    Jan 30 2025

    To connect with Paul Wilson go to: pwilson@massivegrowthpartners.com

    https://www.massivegrowthpartners.com/

    To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

    If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

    B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

    One of the biggest challenges?

    Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

    Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

    To grow revenue, companies must excel across four critical stages:

    ✅Awareness: They must have heard of you

    ✅Affinity: They must like you and believe you can solve their challenges

    ✅In-Market: They must be ready to buy

    ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

    At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

    - Increased high-quality lead volume

    - Shortened sales cycles

    - Improved close rates

    I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

    I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

    Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
    Show more Show less
    27 mins
  • Revenue Strategy Redefined: Audits, Optimization, and Company Alignment

    Revenue Strategy Redefined: Audits, Optimization, and Company Alignment
    Jan 27 2025
    Sales is a whole company responsibility. When organizations embrace that mindset, they perform better. It’s not just about the sales team—it’s about aligning every function, from marketing to customer success, to drive sustainable growth. In this episode of Revenue Boost: A Marketing Podcast, titled, Revenue Strategy Redefined: Audits, Optimization, and Company Alignment, we’re joined by Hannah Ajikawo, CEO and founder of Revenue Final, to explore how businesses can redefine their revenue strategy to drive sustainable growth. Hannah shares her proven approach to uncovering hidden revenue opportunities through comprehensive audits, strategic optimizations, and fostering alignment across sales, marketing, and customer success teams. Learn how to identify gaps in your go-to-market strategy, address critical pain points, and execute transformative change management to accelerate your pipeline and strengthen your bottom line. Whether you’re a business leader facing a revenue plateau or seeking to refine your processes for long-term growth, this episode delivers actionable insights and powerful strategies to scale effectively. Key Takeaways: The role of full-funnel audits in pinpointing revenue leaks. Why alignment across your organization is essential for growth. How optimizing buyer journeys can unlock untapped potential. Practical tips for overcoming internal resistance to change. Tune in to discover how to take your revenue strategy to the next level!"To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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    30 mins
  • B2B Content That Converts: Building Trust and Differentiation in a Crowded Market

    B2B Content That Converts: Building Trust and Differentiation in a Crowded Market
    Jan 24 2025
    B2B buyers are human beings with real emotions. Whether we like it or not, people make decisions based on emotion first and justify them later with facts. Your content needs to address their pain points, tap into their aspirations, and clearly show how your solution solves their problems, quickly and effectively. In today’s competitive B2B landscape, creating content that not only attracts attention but also drives conversions is more critical than ever. In this episode of Revenue Boost: A Marketing Podcast, titled, B2B Content That Converts: Building Trust and Differentiation in a Crowded Market, I sit down with Alexis Trammell, Chief Growth Officer at Stratabeat, to explore how B2B brands can rise above the noise and turn their content into a powerful revenue driver. We dive into the strategies that B2B leaders need to build trust, differentiate their brands, and align their teams for long-term success. From understanding the emotional needs of B2B buyers to leveraging middle- and bottom-funnel content for deeper engagement, Alexis shares actionable insights to help your brand stand out and win more deals. Key takeaways from this episode: Define What Makes You Different: Learn why clear differentiation is the cornerstone of a winning content strategy and how to align your team around a unified message. Move Beyond Top-of-Funnel Content: Discover the importance of mid- and bottom-funnel strategies that address buyer pain points and drive conversions. Use AI Strategically: Understand how to integrate AI as a tool—not a crutch—to enhance content creation without losing the human touch. Build Emotional Connections: Find out how emotion mapping can tap into what truly motivates your buyers, helping you create content that resonates and drives action. Optimize for Trust and Clarity: Learn how to refine your CTAs, messaging, and website experience to build credibility and guide buyers through the sales journey. Whether you're struggling to connect with your target audience, looking to boost your SEO and CRO efforts, or simply want to improve your content’s effectiveness, this episode is packed with actionable strategies to help your business grow."To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.
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    28 mins