Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, hosts Craig Nishizaki and Michael Woo dive into the essential topic of measuring the impact of UX design. UX is often seen as difficult to quantify, but tying UX metrics to business outcomes is crucial for securing investment, optimizing user experiences, and driving measurable success.

🔍 What You’ll Learn:

• Why UX is a critical business investment, not just a visual enhancement
• How to conduct benchmark studies to measure UX improvements
• The key UX metrics that connect to business KPIs like revenue and retention
• How to balance quantitative and qualitative research for deeper insights
• Real-world examples of UX optimizations that led to major business gains

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

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Episode Particulars

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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

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PODCAST Links

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Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey mapping process and explore how businesses can identify opportunities for innovation, drive impactful solutions, and align user needs with business goals. Learn how to move beyond the basics of journey mapping to frame opportunities effectively, generate creative solutions, and validate them for maximum impact.

🔍 What You’ll Learn:

• Leveraging "How-Might-We" Statements for Problem Framing
• Common Mistakes in Identifying Opportunities
• Techniques for Generating and Prioritizing Solutions
• Validating Ideas Through Usability Testing
• Communicating UX Impact to Key Stakeholders

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

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Episode Particulars

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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/

--------------------------

Connect with UpTop

--------------------------

LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer experiences.

From identifying emotional pain points to bridging the gap between customer needs and business goals, Cristie shares real-world examples and best practices from her extensive experience, including consulting for the world’s largest e-commerce company.

🔍 What You’ll Learn:

• Why qualitative research is essential for uncovering customer pain points
• How qualitative and quantitative research complement each other
• Best practices for conducting impactful qualitative studies
• Real examples of using insights to influence product roadmaps
• The power of empathy in UX design

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

Tags: UX design, UX strategy, user experience, business strategy, qualitative research, quantitative research

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Episode Particulars

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Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/

Cristie Shrader | Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa