Rob Sweas is a Certified Financial Planner at Arete Wealth, a financial advisor firm headquartered in Chicago. He began his financial planning career in 2007, working with his father until his untimely passing in 2012. Rob helps clients through significant life transitions, leveraging his personal and professional experience to offer guidance and build trust. He has led a major overhaul of his firm’s operations following a transition from TD Ameritrade to Schwab. Outside of work, Rob is a dedicated family man with five children, a baseball coach, and a passionate traveler who completed a bucket list journey of visiting every major league baseball stadium.

Facing unforeseen changes in your professional and personal life can lead to financial uncertainties. So, when everything seems to fall apart, where do you find the strength to rebuild? What secrets can you learn from an expert who has faced similar life challenges to turn your financial anxiety into a confident future?

After his father's death, Rob Sweas, a Certified Financial Planner, took over the family business and implemented a significant overhaul of the firm's operations. This included navigating a merger and adapting to major industry changes, such as the TD Ameritrade to Schwab transition. Rob emphasizes the importance of embracing change, striving for operational efficiency, and delivering value through education and technology. He shares his experiences collaborating with various professionals, utilizing powerful financial tools, and enhancing customer experiences, all of which contribute to business growth.

In this episode of The Customer Wins, Richard Walker interviews Rob Sweas, a Certified Financial Planner at Arete Wealth, about leveraging customer experience in financial planning. Rob discusses how Arete Wealth helps clients dealing with anxiety from financial transitions, techniques and technologies for delivering a standout customer experience in finance, and how he managed the challenges of transitioning firms and adapting to a new environment.