How Can K-12 Schools Improve Student Recruitment? Insights from Orange County Public Schools' James Gregory.

In this episode, James Gregory from Orange County Public Schools, FL, shares expert insights on student recruitment strategies, alongside host Brian Stephens. Break down the key similarities and differences between recruiting for higher education and public school districts— plus, learn about the proven strategies that drive enrollment growth. From optimizing school tours to making a strong first impression, discover actionable steps to attract more families to your district.

Orange County Public School's Chief Communicators Officer explains how they won a one-mill ad valorem property tax ballot initiative that helped fund the district. With this funding, they've been able to increase their graduation rate and have an art teacher in each school.

Meet Dianne Foletto, Associate Director of Marketing and Strategic Communications with Round Rock ISD! She talks about what they're doing in their district to fight back against competition and train their staff to view families as customers.

Brian Stephens sits down with Superintendent Dr. Roderick Richmond for an in-depth conversation about the future of Memphis-Shelby County Schools. Dr. Richmond shares his vision for driving success across the district, tackling key issues like school choice, voucher programs, student enrollment, and attendance.

With MSCS at a pivotal moment, this discussion explores the challenges and opportunities ahead— and what’s next for students, educators, and families. Tune in for valuable insights on the evolving landscape of public education in Memphis, TN.