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In this episode of Project Peak Performance, Rob and Dave dive straight into the heart of Ben Coomber’s message: success without sacrificing well-being. They dig into Ben's approach to shifting away from the outdated "alpha mentality," choosing instead to integrate balance, self-awareness, and smart nutrition into leadership. The concept of a “CEO day” stands out—a dedicated day purely for strategic thinking, essential for recalibrating direction and avoiding burnout.

The pair discuss the real challenge of letting go of control, exploring how retaining too tight a grip can stifle growth. Instead, Ben’s approach is about creating space for team autonomy, fostering creativity, and building a culture that thrives on trust rather than fear. It’s a move from scarcity to abundance, emphasising how true leadership lies in empowering others rather than micromanaging.

Rob and Dave also address the reality of stress in high-performance environments, not as a detriment but as an opportunity for growth. Ben’s own journey of embracing therapy and coaching breaks down the walls around seeking help, presenting it as a powerful tool for both personal and professional clarity.

This isn’t just another business talk; it’s a direct look at leading with balance. It’s about aiming high without burning out, empowering teams, and creating success from a place of self-awareness and strength.

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What if the key to thriving in business and life isn’t grinding harder but fueling your body and mind for sustainable success?

In this episode of the Project Peak Performance Podcast, hosts Ian and James welcome Ben Coomber, a high-performance health coach, multi-award-winning nutritionist, speaker, podcaster, and bestselling author of How to Live an Awesome Life. As the CEO of Awesome Supplements, Ben is on a mission to elevate human potential, driven by an obsession with optimal performance and becoming the most awesome human possible.

Tired of unethical practices in the supplement industry, Ben shares how he’s creating science-backed, effective products to bridge the nutrient gaps left by modern diets. He explains why supplements are more vital than ever, given the nutrient depletion in our food and the constant stress of daily life.

The discussion goes beyond nutrition to reexamine what true productivity looks like, challenging the outdated “more hours = more success” mindset. Inspired by Dan Martell’s Buy Back Your Time, Ben offers actionable strategies for maximizing productivity without compromising health, fitness, or personal commitments.

They also delve into shifting from scarcity to abundance in business, sharing stories of burnout and recovery, and the impact of aligning work with passion and purpose. Packed with insights for a life that’s as balanced as it is successful, this episode is a must-listen for anyone looking to reach their peak potential.

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Is your cash losing value faster than you can save it? Robert Rolih’s philosophy of ‘cash is trash’ challenges the conventional wisdom of holding onto your savings while inflation quietly erodes its worth. In this episode, we explore how to protect your wealth from this hidden threat, drawing inspiration from our own financial journey. From the turbulent stock markets of the COVID-19 era to our cautious steps into cryptocurrency, we’ve had our fair share of highs and lows. But now, influenced by Robert, we’re shifting focus towards ETFs and index funds—diversified investment vehicles that offer stability and steady growth over time. Our conversation delves into the complexities of financial markets, revealing how we’ve embraced strategic opportunities and, more importantly, learned from our missteps to pave a more secure path forward.

On Project Peak Performance, we also take a hard look at the age-old debate between property and stock market investments. We weigh up how each asset class aligns with different risk appetites and long-term goals, whether it’s leveraging property for significant returns on small investments or spreading risk through index funds like the S&P 500. We share intriguing investment wins, such as a surprising gold stock triumph, and discuss why starting with a mock trading account could be the smartest way to test your strategy without real-world consequences. Community feedback and learning from past mistakes play a vital role in refining our approach, as we aim to expand our knowledge with insights from Robert Rolih and other financial experts, ensuring that every decision is built on experience and growth.

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Join our Project Peak Performance Community and check out our free resources centre, with over 100 blogs that will support you towards achieving your peak performance! Join Our Community Here