When it comes to influence versus privilege in marketing, the right strategy makes all the difference— especially for entrepreneurs and intrapreneurs within larger companies. I had the honor of bringing in Pamela Campagna, an incredible founder, consultant, and professor, to unpack these nuances with me. Pamela shares her perspective on marketing as a long-term investment, with real-world case studies and the importance of understanding marketing KPIs.

We champion AI's role in marketing, the role of storytelling in branding, and why positioning your brand effectively is essential. Plus, Pamela opens up about her own journey, including moments of saying “no” to lucrative opportunities that didn’t align with her values — a powerful reminder to lead with courage and authenticity.

Watch and bookmark this episode for strategies on building expertise, leveraging your unique value, and gaining confidence in your brand narrative. You're going to want to watch again and take notes!

#Influence #BrandStrategy #Innovation #EntrepreneurMindset #leadership

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As a passionate advocate for lifelong learning, Pamela Campagna has dedicated the past decade tosharing this philosophy with students as a Professor of Practice at HULT International Business School. With experience in consulting, strategy, marketing, and entrepreneurship, she founded BLUE SAGE Consulting in 1997 to help clients envisiontheir goals and transform them into tangible achievements. The firm offers tailoredconsulting solutions to help organizations navigate complexities with confidence. Pamela's expertise is translating theory into real-world application through experientiallearning and collaboration – in the classroom, conference room, or the boardroom. She believes in the power of proactiveness and positive thinking in pursuing mastery. Self-efficacy is the cornerstone of her approach—harnessing a belief in one's ability to achieve. As a Certified Management Consultant (CMC), Pamela has met the requirements of theInternational Council of Management Consulting Institutes (ICMCI) in the field of management consulting and IMC USA's CMC Competency Framework. Pamela holds a BA from SUNY Albany in New York and an MBA in International Business from The American University in Washington, DC. She has also completed coursework for the Executive Doctorate in Organization Change (PhD) at Ashridge Executive Education outside of London, UK and has completed the Inner MBA program in partnership with MindfulNYU and LinkedIn.

🩵 About the Fast Forward Podcast:

Welcome to the Fast Forward Podcast ⏩, where we accelerate entrepreneurs and business leaders from dreams to action.

I'm Kalyn Romaine, a founder, organizational psychologist, and executive coach who has transformed Fortune 100 companies 📈, unicorn startups 🦄, and the largest local governments 🏙️ for more than 15 years.

💜 I share practical intellectualism with a splash of witty wisdom about business transformation, leadership development, and HR insights

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