• Part 2: Top Ten Reasons Journalists Won't Provide Questions In Advance
    Feb 23 2025

    My very first episode of Press Play with Jeromee Scot was all about why journalists won’t provide interview questions in advance and it quickly became my most-downloaded episode. Since so many people found it valuable, I’m revisiting the topic with a deeper dive and 10 more reasons why journalists stick to this rule.

    In this episode, I’ll break down:
    ✅ Why interviews need to feel authentic, not scripted
    ✅ How pre-approved questions can lead to over-rehearsed or misleading answers
    ✅ Why news is constantly evolving, and so are the questions
    ✅ How giving questions in advance can create an unfair playing field
    ✅ Why journalists themselves don't know the questions in advance
    … and much more!

    If you’ve ever wondered why reporters push back when you ask for questions in advance, this episode will give you a behind-the-scenes look at how media interviews really work and why it's all about the journalistic process and making sure you look and sound your best.

    Discover More from Scot Media Tulsa

    Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

    Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

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    13 mins
  • 10 Things PR People Do That Annoy Journalists
    Feb 14 2025

    Ever wondered what really grinds a journalist’s gears when working with PR professionals? In this episode of Press Play with Jeromee Scot, I’m breaking down the top 10 mistakes PR pros make that can ruin their chances of getting media coverage. From only sending press releases as attachments (stop doing that!) to failing to meet TV deadlines, I’ll share real-world insights from the newsroom on what not to do if you want to keep journalists on your side.

    If you’re in PR, consider this your cheat sheet for better media relationships. If you’re a journalist, you’ll probably be nodding along the whole time. Tune in now!

    🎧 Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch this episode on the Scot Media Tulsa YouTube page!

    Discover More from Scot Media Tulsa

    Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

    Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

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    14 mins
  • How To Send Media Assets To A Newsroom Effectively
    Feb 11 2025

    In this episode of Press Play with Jeromee Scot, I’m sharing 5 essential tips for media relations and PR professionals on how to send video and photo assets that newsrooms will actually use. If you want your story to get picked up by local TV stations, the way you shoot and submit your visuals matters.

    Learn why it's crucial to shoot horizontal video, keep the camera steady, and provide good lighting to ensure high-quality visuals. I also explain how to record concise soundbites, capture a variety of shots, and submit your media files as links instead of attachments to avoid getting ignored by journalists. These practical tips will help you increase your chances of securing valuable earned media coverage.

    Whether you're working with small businesses, nonprofits, or corporate clients, this episode will give you the insights you need to create newsroom-friendly content.

    Discover More from Scot Media Tulsa

    Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

    Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

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    12 mins
  • Why Hiring a Former Journalist is a Game-Changer for Your Team
    Feb 2 2025

    In this episode of Press Play with Jeromee Scot, I sit down with former TV news anchor and journalist Meagan Farley to explore why former journalists bring invaluable skills to the corporate world. If you’ve ever wondered how a journalist’s experience can translate into success in business, marketing, public relations, or communications, Meagan has the answers.

    From mastering crisis communications to crafting compelling stories and thriving under tight deadlines, Meagan breaks down the top reasons why former journalists are uniquely equipped to lead, problem-solve, and elevate team performance. We also discuss how their expertise in research, storytelling, and audience engagement can transform your organization’s internal and external communication strategies.

    Whether you’re a business leader, recruiter, or someone thinking about hiring a former journalist, this episode is packed with actionable insights and real-world examples.

    🎙️ Don’t miss this valuable conversation!

    Topics Covered:

    • What makes former journalists exceptional hires

    • Transferable skills like storytelling, crisis management, and adaptability

    • Real-world examples of journalists thriving outside the newsroom

    • Tips for companies looking to strengthen their teams with former journalists

    Discover More from Scot Media Tulsa

    Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

    Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

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    20 mins
  • The Top 5 Things That Surprise People Most About Morning Show Interviews
    Jan 25 2025

    Have you ever agreed to do a morning show interview and found yourself caught off guard by how different it was from what you expected? In this episode of Press Play with Jeromee Scot, we’re breaking down the top five things that surprise people the most about appearing on a live morning show.

    From the early call times to how quickly the interviews go by, I’ll share insights from my two decades in broadcast news to help you feel prepared and confident before your next on-air appearance. Whether you’re a small business owner, nonprofit leader, or PR pro prepping a client, this episode is packed with tips to help you avoid surprises and make the most of your time in the spotlight.

    🎙️ What you’ll learn in this episode:

    • Why morning show call times are earlier than you think.

    • How to deliver your message effectively in under four minutes.

    • What to do when you don’t get the interview questions in advance.

    • How to handle the chaos of a live studio environment.

    • The importance of bringing visuals or props to enhance your segment.

    If you’ve ever wondered what really happens behind the scenes of a morning show, this episode is for you.

    Discover More from Scot Media Tulsa

    Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

    Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

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    10 mins
  • The Biggest PR Mistakes to Avoid When Pitching to Journalists
    Jan 18 2025

    In this episode of Press Play with Jeromee Scot, we are covering the most common mistakes PR professionals make when pitching to journalists or news stations. These well-meaning missteps can hurt your chances of getting your story noticed.

    With over 20 years of experience in broadcast news, Emmy-winning journalist Jeromee Scot shares real-world examples of what works and what doesn’t when it comes to successful media pitching. You’ll learn practical strategies to avoid these mistakes, strengthen your relationships with journalists, and craft pitches that stand out.

    Whether you’re a PR professional, a media relations expert, or a small business owner trying to get coverage, this episode is full of insights to take your media strategy to the next level.

    🎧 Listen now to learn:

    •Why mentioning competitors who covered your story can backfire

    •The risks of overhyping a pitch

    •How to tailor your story to match a journalist’s audience

    •And more mistakes to avoid when pitching to the media

    Start refining your PR skills today. Subscribe to Press Play with Jeromee Scot and tune in to this valuable episode!

    Discover More from Scot Media Tulsa

    Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

    Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

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    15 mins
  • Emerging PR & Media Strategy Trends for 2025
    Jan 11 2025

    In this episode of Press Play with Jeromee Scot, we’re looking ahead to the biggest PR trends shaping 2025. From the rise of AI and hyper-personalized media pitches to the growing importance of understanding newsroom digital teams and their unique goals, this episode has everything you need to stay ahead.

    Discover actionable insights on how to tailor your pitches for TV and digital producers, leverage owned media platforms, and prepare for real-time crisis management. Whether you’re a seasoned PR professional or just getting started, this episode will help you stay proactive and prepared for what’s next.

    Tune in now and learn how to position yourself and your clients for success in 2025!

    Key Topics Covered:

    •How AI is transforming PR workflows

    •The importance of hyper-personalized media pitches

    •Understanding newsroom digital teams and their focus on metrics

    •Why owned media is becoming essential for brands

    •Tips for building a proactive crisis management plan

    Press play now!

    Discover More from Scot Media Tulsa

    Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

    Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

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    17 mins
  • Spot the AI: How to Make Your Content Sound Human
    Dec 12 2024

    AI tools like ChatGPT are game-changers for content creation, but can your audience tell when your posts or blogs were written by a bot? In this episode of Press Play: Media Strategies from Scot Media Tulsa, host Jeromee Scot breaks down the most common signs of AI-generated content—from overused phrases to awkward emojis—and shares practical tips to make your writing feel authentic, engaging, and human. Whether you’re a marketer, nonprofit leader, or small business owner, this episode is packed with actionable advice to elevate your content game.

    Discover More from Scot Media Tulsa

    Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals.

    Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

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    15 mins