Ever wonder if your podcast website is actually helping you grow your audience—or just sitting there looking pretty? In this episode, I chat with podcast branding expert Mark Des Cotes from PodcastBranding.co about what makes a great podcast website and why it's more than just a digital business card.

Mark explains why your site should not just aim to attract many visitors—it needs to attract the right ones. We discuss the essentials of branding, visual hierarchy, and how to ensure that your website instantly communicates what your podcast is all about. We also cover some common mistakes podcasters make, such as not clearly indicating how listeners can contact them or making it difficult to find their actual episodes on the site.

We also talk about design—things like choosing the right colors, making sure your logo fits your brand, and using SEO to get your site in front of the right people. Mark shares his insights on creating a website that looks great and works for you, helping you build deeper connections with your audience.

Key takeaways:

✅ Your podcast website should clearly communicate your message and brand.

✅ SEO isn’t just for bloggers—it helps the right audience find your show.

✅ A simple contact form makes it easier for listeners to reach out.

✅ A strong call-to-action in your hero section gets visitors engaged.

✅ Make sure all your podcast episodes are easy to find and play directly on your site.

✅ Bonus: Adding extra resource pages can make your site even more useful.

If you’re ready to take your podcast website from “meh” to must-visit, this episode is for you!

• podcastbrandingco.com
• congressionaldish.com
• Podpage.com
• podcastwebsitetips.com/survey
• podcastwebsitetips.com/newsletter
• podcastwebsitetips.com/21
• podcastwebsitetips.com/voicemail

Mentioned in this episode:

Check Out TryPodpage.com and Build Your Website in 10 Minutes

If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com

We are rebranding the show from "Your Podcast Website" to "Podcast Website Tips."

We will still discuss podcast websites and use this show to communicate with the Podpage community and customers.

Today, we talk about the news Audience Survey from Podage (see video)

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Navigating the digital landscape of podcasting requires more than just compelling content; it also necessitates a well-maintained website. Broken links can significantly undermine a podcast's credibility and SEO performance. Today I cover the crucial issue of broken links, using his nearly two-decade experience in podcasting as a backdrop. I discuss the frustrating experience of encountering 404 errors, which frustrate potential listeners and reflect poorly on the podcaster's commitment to maintaining their online presence. This episode emphasizes the importance of regularly auditing your website for broken links, as neglecting this can lead to increased bounce rates and decreased search engine rankings.

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I give you actionable advice on utilizing free link checker tools to identify and rectify these errors. I share my experience with a particular tool, revealing a disheartening number of broken links on his site. However, he also highlights the positive aspect of easily fixing these issues through a user-friendly interface. Podcasters can enhance their brand reputation by prioritizing link maintenance, improving user experience, and driving more traffic to their shows. This episode serves as a wake-up call for podcasters to take charge of their web presence and ensure their digital footprint is as polished as their audio content.

As someone who has published content on the Internet, one of my biggest issues is companies I talked to twenty years ago have gone out of business. The other one is fat fingers :)

• Broken links can frustrate visitors, leading to a negative perception of your website.
• Regularly checking for broken links is essential to maintain your website's SEO health.
• Broken links can increase bounce rates, as users leave after encountering 404 errors.
• Using free link checker tools can help identify and fix broken links on your site.
• Search engines may penalize websites with broken links, impacting overall search rankings.
• Maintaining internal link integrity is crucial for distributing link equity throughout your site.

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Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Sitechecker Pro Free Link Checker (as it's part of the 14-day trial)

Full Site Edit From Semrush

School of Podcasting

Mentioned in this episode:

We Make Good Podcasts BETTER! - PodcastHotSeat.com

Ready to take your show to the next level? Check out Podcast Hot Seat. You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit. You also get a FREE MONTH at the School of Podcasting (including unlimited coaching). It's time to hop into the hot seat and get your podcast growing!

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