YouTube isn’t just a place to upload videos—it’s a powerful platform for building trust, driving sales, and creating a sustainable business. In this episode, Kristin sits down with YouTube expert Kati to unpack what actually works on YouTube, from cracking the algorithm to turning viewers into buyers

Kati didn’t stumble into success—she found a strategy that worked. She shares the key shifts that took her channel to the next level and why YouTube rewards creators who show up with focus, clarity, and a plan.

Here’s what you need to know about winning on YouTube:

• Focus is everything. The YouTube algorithm is extremely specific, and success comes from speaking to one audience and owning a search term.
• YouTube rewards those who do well. The platform understands what people are looking for and pushes content that meets those needs.
• Monetization isn’t just about views. AdSense pays for views, but real success comes from using a free lead magnet to drive sales.
• Shorts vs. Long-Form Content. Shorts are entertaining but don’t generate income—long-form content is where growth and revenue happen.
• Your title and thumbnail matter. A catchy title and an emotional, engaging thumbnail (with minimal words) increase clicks and watch time.
• Consistency is key. You won’t succeed by accident—YouTube is a long game that requires showing up with authenticity and a clear strategy.

“YouTube is a way of life.”

Katie’s biggest piece of advice? Know your avatar, tell a story, and don’t overthink—just start showing up. If you’ve been considering YouTube as a way to grow your brand, this episode is packed with insight to help you get started the right way.

Learn more about Kati: https://www.youtube.com/@KatiSpaniak

Stay Connected:

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• https://www.instagram.com/kristinfieldschadwick/
• https://www.youtube.com/channel/UCb_J0K0X83tSSYLZF7C56lg
• https://www.linkedin.com/in/kristin-chadwick-44258416b/

Mentioned in this episode:

Podcast Membership Info

https://www.podcastcoachingforkingdomentrepreneurs.com/contact/

Podcasting isn’t just about downloads and listens—it’s about connection. If you’re wondering how to engage your audience, the answer isn’t just getting people to listen; it’s turning listeners into a true community.

Kristin is sharing how to turn your podcast audience into a real community. It starts with speaking to their needs, giving clear next steps, and engaging beyond the podcast. Get listeners involved, be consistent, and show up as your real self.

Your podcast isn’t just something people listen to—it’s something they belong to. When you focus on connection, engagement happens naturally.

Stay Connected:

• https://www.facebook.com/kfchadwick/
• https://www.instagram.com/kristinfieldschadwick/
• https://www.youtube.com/channel/UCb_J0K0X83tSSYLZF7C56lg
• https://www.linkedin.com/in/kristin-chadwick-44258416b/

We need coaches more than ever, but if you’re a coach, you’ve probably felt the weight of the journey—and it’s not always easy. Kristin welcomes Lidia, a powerhouse in coaching and business development, to dive into why so many coaches quit after three years and how you can keep going, no matter the obstacles.

Coaching is a highly rewarding profession, but building a sustainable business can feel overwhelming. If you're feeling discouraged or stuck, you’re not alone. Lidia offers practical strategies to help you push past the challenges and stay committed to your coaching journey.

• Statistics show that 80% of coaches give up within their first three years. Lidia shares why this happens and how you can avoid falling into the same pattern.
• Despite the struggles, the need for coaches continues to rise.
• Transitioning from simply being a coach to managing the business side of things is key for long-term success. Lidia discusses the mindset shift necessary to thrive.
• Managing client sessions, marketing, and finances can feel overwhelming. Lidia provides strategies to help you stay grounded, organized, and focused.
• Lidia encourages coaches to move from a mindset of fear and overwhelm to one of abundance and purpose.

Coaching may be challenging, but the rewards are undeniable. Lidia’s insights will inspire you to push through the tough moments and continue on your journey. Stay focused on growth, build with intention, and always remember—your impact is needed more than you know.

Connect with Lidia:

https://www.instagram.com/lidiachmel/

https://getitdonecoaching.com/

Stay Connected:

• https://www.facebook.com/kfchadwick/
• https://www.instagram.com/kristinfieldschadwick/
• https://www.youtube.com/channel/UCb_J0K0X83tSSYLZF7C56lg
• https://www.linkedin.com/in/kristin-chadwick-44258416b/