In this episode of Womenpreneur Asia, we dive into the fascinating world of audio branding with Phoebe Lee, founder and managing director of Sonic Lobby in Malaysia.

Have you ever wondered why some brands are instantly recognizable just by a sound? From McDonald’s signature jingle to Netflix’s iconic "ta-dum," audio branding is everywhere—yet often overlooked.

Phoebe shares her entrepreneurial journey, from her childhood love for singing to launching a business in a niche industry.

She opens up about the challenges of transitioning from composer to business owner, how she overcame self-doubt, and the game-changing advice from her father that helped her succeed. Plus, she reveals her biggest business lesson—why letting go of control was the best decision for growth.

Highlights from this episode:

🎵 What is audio branding, and why does it matter for businesses?

🎵 The biggest misconception about music in branding (and why stock music won’t cut it)

🎵 How Phoebe found her niche in a male-dominated industry

🎵 The mindset shift that helped her go from struggling entrepreneur to thriving business owner

🎵 Her favorite business book and the one skill she’s most proud of

If you’re a business owner, creative, or someone looking for inspiration on building a brand that stands out, this episode is for you!

📌 Listen now and discover the power of sound in branding! 🎧

This episode is sponsored by Redbox Studio.