I sat down with podcast regular Sam Thompson (https://x.com/ImSamThompson), and we talked about how he's planning to launch an AI-powered recipe app using no-code tools and Facebook ads. We discussed his idea to become a free proposal consultant to get into the wedding business. He also shared his views on the importance of understanding business math like CAC and cash conversion cycle. We also touched on using affiliate marketing to generate revenue with a lead magnet created with ChatGPT and promoted using ads, and using tools like Creative OS and HeyGen to make ad creatives and videos.

This is part 1 of a two-part conversation with Sam. Be sure to tune in next week for part 2.

Timestamps below. Enjoy!
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00:00 Introduction and Initial Thoughts on AI and Apps
00:49 Wedding Planning Business Strategy
02:29 Personal Reflections and Technology Evolution
04:15 Exploring No-Code App Development
05:42 Recipe App Concept and Monetization
07:52 Marketing Strategies and Business Models
14:11 Collaborations and Future Plans
16:07 Cold Audience Strategies
16:40 The Power of Facebook Ads
17:19 Optimizing Ad Campaigns
22:33 Affiliate Marketing Tactics
29:17 AI in Marketing
30:00 Viral Marketing Case Studies
32:35 Conclusion and Next Steps