PPC with YRV Dynamics

By: CEO and Founder of YRV Dynamics Yousaf Yunes
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  • Summary

  • Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.
    Copyright 2025 All Rights Reserved
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Economics Marketing Marketing & Sales
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Episodes
  • Mastering Lead Generation Strategies (Google Ads)

    Mastering Lead Generation Strategies (Google Ads)
    Feb 23 2025
    Yousaf Yunes delves into the intricacies of lead generation, particularly focusing on the effectiveness of Google Ads. He emphasizes the importance of warming up leads before they convert and discusses the various stages of lead qualification, including marketing qualified leads (MQL), sales qualified leads (SQL), and booked qualified leads (BQL). Yousaf also highlights the significance of optimizing conversion rates and understanding impression share in digital marketing strategies. takeaways
    • Leads are often misunderstood and oversimplified.
    • Old lead lists are ineffective and spammed.
    • Warming up leads is crucial for conversion success.
    • Scaling limitations exist with search ads alone.
    • Conversion rates depend on effective landing pages.
    • Understanding the customer journey is essential.
    • Lead qualification stages are vital for tracking success.
    • Impression share is not the full picture of visibility.
    • Adjusting processes is necessary for achieving bookings.
    • Success in lead generation requires a strategic approach.

    keywords: lead generation, Google Ads, marketing qualified leads, sales qualified leads, conversion optimization, impression share, digital marketing, small business, advertising strategies, customer journey

    Sound Bites
    • "Leads are not like buying eggs."
    • "Soft leads are a dime a dozen."
    • "You need to back up the math."
    Chapters 00:00 Understanding Lead Generation Basics 02:48 The Importance of Warming Up Leads 05:53 Navigating the Lead Qualification Process 08:54 Optimizing for Conversions and Bookings 11:54 Impression Share and Its Implications
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    15 mins
  • The Fine Line Between Friends and Business

    The Fine Line Between Friends and Business
    Feb 16 2025
    Yousaf Yunes discusses the complexities of navigating friendships in business. He shares personal stories that highlight the risks and rewards of mixing personal relationships with professional endeavors. Through various anecdotes, he emphasizes the importance of trust, setting boundaries, and the necessity of formal agreements to protect oneself in business dealings with friends. takeaways
    • Mixing friends and business can be risky but rewarding.
    • Trust is crucial when working with friends and family.
    • Establish clear boundaries to protect personal relationships.
    • Always have a signed contract, even with friends.
    • Be prepared for the possibility of betrayal from friends.
    • Friendship can complicate business transactions.
    • Communication is key in maintaining professional relationships.
    • Learn from past experiences to avoid future mistakes.
    • Value your time and work, even with friends.
    • Friend prices should still be established and respected.
    titles
    • Navigating the Fine Line Between Friends and Business
    • The Hidden Dangers of Mixing Friendship with Business
    Sound Bites
    • "You should never mix family and business."
    • "You have to be on your guard with friends."
    • "Get a signed contract in place first."

    keywords: friends, business, relationships, trust, boundaries, contracts, entrepreneurship, networking, risks, lessons learned Chapters 00:00 The Complexities of Friendship in Business 04:20 Trust and Betrayal: Personal Stories 13:54 Navigating Professional Relationships with Friends 23:04 Establishing Boundaries and Contracts
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    25 mins
  • Google Ads Demand Gen: Your New Secret Weapon for Your Clients

    Google Ads Demand Gen: Your New Secret Weapon for Your Clients
    Feb 15 2025

    DemandGen is one of the most underrated placements in Google Ads, yet it offers a unique mix of programmatic, social, and retargeting capabilities. In this episode, Yousaf Yunes breaks down how DemandGen works, from cost-per-click and cost-per-conversion strategies to powerful placements across YouTube, Gmail, and display ads. Learn how to leverage product feeds, optimize frequency, and even target specific YouTube channels to maximize reach. If you're not using DemandGen, you're missing out on a game-changing tool!

    👉 Tune in to discover why DemandGen is an unspoken hero in paid media.

    #GoogleAds #PPC #DemandGen #Marketing #YouTubeAds #Retargeting #YousafYunes
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    4 mins

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