This is a first! Recording in front of a live audience at Google HQ for part of the fantastic Alliance of Independent Agencies' Festival of Happiness was exciting if not slightly daunting. But my guest, Jaye Cowle of award-winning company Launch, was an absolute delight to talk with.

Why listen? You get to hear about why Launch won the 'Independent Agency Purpose Award' recently. And that's not something to be sniffed at.

Spoiler alert... it was about creating a happy performance agency, having a clear purpose, and setting out to measure the impact that work on culture has on performance.

Jaye shares how she went about leading that, what she learnt, and how she overcame some of the pitfalls along the way. She provides sound advice for other business leaders who are thinking of embarking on a similar journey to become industry leaders in the future.

Jaye Cowle is the CEO & Founder of Launch, the happy performance agency. From kitchen table to £3m+, she has scaled Launch without investment and has set targets to double revenue in the next two years. Her ethos is happy people do great work. Jaye has created a high performing team at Launch by being a champion for both employee well-being and professional growth. Jaye speaks widely about leadership, team motivation, and building a thriving agency culture powered by happiness. Her infectious positivity and commitment to excellence makes her standout in the industry and a role model for female entrepreneurs. Under her guidance, Launch has become a trusted partner for brands looking to drive growth through their digital advertising and connect meaningfully with their potential customers. She sits on the Google Exec Circle as the only sole female founder.

LinkedIn:

Jaye Cowle

Launch

Website: www.launchonline.co.uk

For leaders and managers looking to develop their practice within their individual context, Labs are a brilliant opportunity to learn, experiment and evaluate, focused on the specific challenges you face. Find out more: Leadership Labs | It's Time for Change (itstimeforchange.co.uk)

Festival of Happiness 2024: Main stage panel session: ‘How Happy People Drive Performance'

People First for Business Success (itstimeforchange.co.uk)

Psychological Safety (itstimeforchange.co.uk)

Drive: The Surprising Truth About What Motivates Us - Daniel H. Pink (amazon.co.uk)

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For free resources that you can use for yourself or your team, check out: itstimeforchange.co.uk/category/resources

To be on the receiving...